Joe Caprio

Jul 26, 2024 | learn.g2.com | Jon Fee |Axel Kuehnle |Joe Caprio

An email marketing is a vital component of B2B marketing strategy. With buyers doing so much research on their own, there's never been a better time to nurture those relationships via email. These 10 tips will help you get the most from every campaign you create:Most B2B buying decisions are made by committees, not individuals. These committees consist of a variety of professionals with different skill sets and interests. Trying to appeal to all key stakeholders in the same email is impossible.

Jul 22, 2024 | learn.g2.com | Vaidehi Mirashi |Joe Caprio |Mary Clare Novak |Jennifer Adler

The coaching industry is growing fast. With new coaches gaining their certifications and countless others making a switch from professional life to coaching, is proof that you’re building a coaching business at the right time. That said, not every new business is successful, so you do have to work harder to gain an edge over the competition. Is there a set formula for building and scaling a successful coaching business? Not really.

Apr 11, 2024 | learn.g2.com | Sagar Joshi |Abhishek Agrawal |Michael Gigante |Joe Caprio

Artificial intelligence (AI) is changing how businesses interact with customers. It has made sales processes smoother and faster and helps agents focus on delivering memorable customer experiences. Many business development teams use AI sales assistants to automate routine sales tasks like lead qualification, follow-ups, and data entry. Modern AI aids in finding new customers and creating new ways to automate processes.

Apr 3, 2024 | learn.g2.com | Holly Landis |Jon Fee |lizzie kardon |Joe Caprio

Ask any marketer and they’ll tell you – you’re only as good as the data you have. Knowing the ins and outs of your audience and how they respond to your content is essential for making informed decisions when you create new online content. Even with new social media platforms arriving on the market every year, we’ve still got our tried-and-tested apps that we all love to use - and Instagram is definitely one of them. What are Instagram metrics?

Oct 25, 2023 | learn.g2.com | Mary Clare Novak |Joe Caprio |Rob Light |Tricia Dempsey

There is no shortage of important responsibilities for sales managers. From overseeing sales operations to ensure that the rest of the team is set up for success to evaluating and optimizing strategies to maximize results, the job of sales coaching is not to be taken lightly. But beyond all of the processes, goals, and outcomes that make a sales team successful, there is also something to be said about managers doing everything they can to support the team on a more personal level.