Josh Stuhr

Jun 6, 2023 | hotelexecutive.com | Cynthia Schuler |Josh Stuhr |Nadav Avni |Paul Savage

One critical lesson that the past few years has taught the global hospitality industry is that market conditions can evolve suddenly and unexpectedly from one moment to the next. Whether dealing with a need to promote enhanced safety measures or react to changes in guest or competitor trends, hoteliers must adapt quickly if they wish to maintain an edge in promoting their offerings within an ever-shifting industry climate.

Jun 4, 2023 | hotelexecutive.com | Wei Wei |Don DeMarinis |Frank Speranza |Josh Stuhr

This article was co-authored by Aili Wu, Ph.D. student, Graduate Teaching Assistant , Rosen College of Hospitality Management, University of Central FloridaThe buzzword "Metaverse" has become viral globally when Facebook announced its new name "Meta" in late 2021. It is predicted that in the next few decades, the metaverse is the emerging disruptive technology that will revolutionize customers' experience in the hospitality and marketing industry (Buhalis et al., 2023).