Joshua G. Harrison

Jun 3, 2024 | mediacatmagazine.co.uk | Joshua G. Harrison |Grace Gollasch |Paul Greenwood |Ross Negus

Remember when media called all the shots and we just followed along? Those days are long gone. Today, armed with a forensic approach to brand and media content, consumers meticulously dissect any and all creative output, making sure it aligns with their values and making sure they are heard when it doesn’t. This ability to share their opinion has fundamentally changed the marketing landscape in favour of people.