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Dec 4, 2024 | 
warc.com | Anna Hamill |Paul Greenwood
WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social.
01:32 – Intro to the research
05:08 – Why are influencers so popular? 08:07 – How different brands work with influencers
09:22 – Interesting findings from the report
14:07 – How can brands create effective, long-term partnerships with influencers?
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Oct 3, 2024 | 
mediacatmagazine.co.uk | Charlie Li |Ben Essen |Becks Collins |Paul Greenwood
As we find ourselves bombarded with a relentless stream of curated perfection and perpetual doom-laden news, it’s worth asking: when was the last time you felt truly present ‘in the moment’? When was the last time you took a photo without immediately thinking about how it would turn out on your social media? We live in a time where there is more content to consume, yet more people than ever before feel isolated, disengaged, and dissatisfied.
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Oct 3, 2024 | 
mediacatmagazine.co.uk | Eaon Pritchard |Becks Collins |Paul Greenwood |Mariana Silva
Marx and Engels argued that capitalism’s relentless drive for profit would ultimately lead to exploitation and overproduction, causing economic crises where supply outpaces demand, and an impoverished working class would eventually rise to overthrow capitalism and replace it with socialism. It didn’t pan out like that. It turns out capitalism’s flexibility and adaptability have been pretty good at preventing the collapse Marx and Engels predicted.
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Oct 2, 2024 | 
creativebrief.com | Paul Greenwood
A parent explaining the health benefits of ketamine. A Manhattanite it-girl, swapping ‘NYC’s best cocktail bars’ for Connecticut's best horse riding spots. A puppet show in which children’s dolls are sent to rehab for stealing a Marc Jacobs bag. These are just some of the examples of content from creators that feature in Next Gen Influence - We Are Social’s new report examining trends in the creator landscape.
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Sep 26, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Mike Piggott |Grace Gollasch |Paul Greenwood
The partnership management platform impact.com and the global app-linking platform URLgenius have published the findings of their recent Commerce Creator Lightning Survey. The study presents key insights about the upcoming holiday season to help brands navigate the competitive sales period. According to the survey, just over half (51%) of creators have already started their holiday campaigns.
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Sep 11, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Natasha Randhawa |Paul Greenwood
Earlier this summer CLICKON announced the launch of the world’s first Intelligent Virtual Studios (IVS). In an interview with MediaCat Magazine, CEO and co-founder Benjamin Potter now reveals how this new solution revolutionises content creation and empowers brands to ‘own their digital future’. Moreover, he shares how he envisions the future of agencies and production companies. I’m Benjamin Potter, CEO and co-founder of CLICKON.
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Aug 20, 2024 | 
onlinelibrary.wiley.com | Alex I Holman |Stephen F. Poropat |Paul Greenwood |WA Organic
1 INTRODUCTION The world-renowned Lower Devonian (~407 Ma) Rhynie Chert of the Dryden Flags Formation of Aberdeenshire, Scotland, is host to a myriad of exceptionally well-preserved fossils, including bacteria, algae, plants, fungi, lichens, amoebae, arthropods, and nematodes (Garwood et al., 2020; Trewin & Kerp, 2017).
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Jun 18, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Paul Greenwood |Andrea Buzzi
On 21 June MediaCat Magazine will host the Polaris Leadership Summit, bringing together thought leaders, industry experts, and innovators from the political and public sector communication industries. Ahead of the event MediaCat’s Content & Social Media Editor, Svilena Keane, spoke to one of the summit’s speakers and the founder of Good Influence, Stuart Perelmuter. They discussed the rise of content creators, their impact on the US election, and the future of political communications. Hi, sure.
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Jun 3, 2024 | 
mediacatmagazine.co.uk | Joshua G. Harrison |Grace Gollasch |Paul Greenwood |Ross Negus
Remember when media called all the shots and we just followed along? Those days are long gone. Today, armed with a forensic approach to brand and media content, consumers meticulously dissect any and all creative output, making sure it aligns with their values and making sure they are heard when it doesn’t. This ability to share their opinion has fundamentally changed the marketing landscape in favour of people.
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May 24, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Paul Greenwood |Rob Blake
On 21 May, the global creative agency Amplify announced the launch of Amplify Co.Labs. This new offering will harness the agency’s creators, communities and partnerships capabilities to achieve ‘authentic, strategic collaborations with co-creation at their heart’. The Co.Labs team will work as part of the global Strategy, Culture and Comms team to deliver campaigns with talent and partners (from up-and-coming cultural communities to established creators, media partners and brand collaborations).
