Julia Ayling

Jun 11, 2024 | the-media-leader.com | Julia Ayling

The way different consumers view sustainability goes beyond age groups. Mindshare’s latest research found that economic realities play a crucial role — and brands can use this to fine-tune their messaging. It’s no secret that sustainability has long been at the heart of many brands’ strategies. It is also not a surprise that messaging around advertisers’ sustainability credentials resonates well with audiences when executed authentically. The devil is in the detail, however.

Apr 10, 2024 | research-live.com | Mark Thorpe |Scott McDonald |Scott Mcdonald |Julia Ayling |Andy Crysell

In the months following the murder of George Floyd in 2020, the research sector, like a myriad of others, was consumed by the desire for achieving more diversity, greater equality and fuller representation of (actively) marginalised groups. There was a clamour within the research and insights sector for change. Equality, diversity and inclusion (ED&I) was not only on the agenda; it was the primary focus of much of the ‘buzz’ within the industry.