Scott Mcdonald

Sep 10, 2024 | britishcouncil.org | Scott McDonald |Scott Mcdonald |David Thompson

For 90 years the British Council has used the power of culture and education to build connections, understanding and trust between people in the UK and countries worldwide. Scott McDonald, British Council Chief Executive and David Thompson, Director of UK & External Relations, look at how education and culture contribute to a country’s soft power and how it can help Britain reap the rewards of growth, security and influence.

Apr 10, 2024 | research-live.com | Mark Thorpe |Scott McDonald |Scott Mcdonald |Julia Ayling |Andy Crysell

In the months following the murder of George Floyd in 2020, the research sector, like a myriad of others, was consumed by the desire for achieving more diversity, greater equality and fuller representation of (actively) marginalised groups. There was a clamour within the research and insights sector for change. Equality, diversity and inclusion (ED&I) was not only on the agenda; it was the primary focus of much of the ‘buzz’ within the industry.

Apr 2, 2024 | research-live.com | Katie McQuater |Scott McDonald |Scott Mcdonald |Grant Feller

The NIQ Bases Cultural Resonance module, developed in collaboration with McDonald’s, will be added to Bases to help guide creative work discussions among marketers to help make more impactful advertising. The module will assess the role of cultural factors in advertisements and how those factors impact comprehension and relatability to the content.

Mar 15, 2024 | research-live.com | Scott McDonald |Scott Mcdonald |Jane Bainbridge

The most recent winner of the MRS Equality, Diversity & Inclusion (ED&I) Changemaker award, Shivonne Gates, along with finalists Katya Des-Etages, Christina Lai and Tom Richer, shared their insights on championing change, in the session chaired by Truth’s Mark Thorpe. The changemakers concurred it is about creating space for others to exist and influencing those in power.

Nov 3, 2023 | research-live.com | Scott McDonald |Scott Mcdonald

The metric, called Progressive Unstereotype Metric (PUM), evaluates all characters in an advert and determines how progressive representations are. The Unstereotype Alliance said PUM was developed with a focus on measuring representations of age, race and ethnicity, and disability, and should be implemented in addition to the existing Gender Unstereotype Metric (GUM), which was released in 2019 and which focuses on gender stereotypes.