Mark Thorpe

1 month ago | research-live.com | Mark Thorpe |Matilda Andersson |Katie McQuater

On Thursday 27th February, Truth Consulting hosted an event focused on the recently launched Working Well Together (WWT) charter; an initiative created by Aura, the UK membership organisation for client-side researchers. The charter is the result of growing concerns that ways of working in the research and insights industry – specifically the client-agency dynamic – are undermining wellbeing and happiness.

2 months ago | research-live.com | Liam Kay- McClean |Juliet Wood |Mark Thorpe |Katie McQuater

In a world where there is a greater onus on brands to speak out on and get involved in social issues, research can play a vital role in helping them to connect with diverse and marginalised groups in a more authentic way. Arguably there are few more marginalised and demonised in mainstream discourse than the trans community. In 2024, UK pharmacy staple E45 launched an advertising campaign focused on the skin changes trans people experience during the transition process.

Jan 15, 2025 | research-live.com | Liam Kay- McClean |Mark Thorpe

Cole (pictured) is managing director at IT research solutions Cobalt Sky and is serving her second term on the MRS main board. James Endersby is currently chair at MRS, having taken up the role in April 2024 for a two-year term, with Cole due to take over the position in 2026. Cole said: “Assuming the role of chair designate of the Market Research Society is both a great incredible honour and a responsibility that I am eager to do justice to.

Nov 25, 2024 | research-live.com | Valeria Piaggio |Mark Thorpe |Katie McQuater

Every day brings new ways of looking at traditional identity norms, from race to gender to sexuality.  People are eager to express who they are through their media consumption – from the social media platforms they’re prepared to post on, to the podcasts they listen to and the influencers they follow.

Oct 2, 2024 | research-live.com | Mark Thorpe |Katie McQuater

The 2024 MRS ‘Who Do We Think We Are?’ survey seeks to obtain data that can be used to shape priorities for the Society’s work, support current and future talent and help to create a more diverse sector. The online survey questionnaire asks participants about who they are and how they self-identify, and their views on and experiences of equality, diversity and inclusion at work. The survey will be open until the end of October.