Julia Lynch

Jul 25, 2024 | learn.g2.com | Samudyata Bhat |Katlin Hess |Phil Newton |Julia Lynch

Imagine you spend hours crafting an engrossing blog post with eye-catching visuals and a punchy title. You hit publish, expecting a wave of engaged readers. But by the next day, your analytics paint a different picture. Clicks are good, but bounce rates are sky-high, and comments are crickets. Sound familiar? This is the click-chasing content mirage that tricks many marketers.

Jun 14, 2024 | learn.g2.com | Lindsey Phillips |Julia Lynch |Godard Abel

While investors have long leveraged traditional data sources – financial statements, earnings reports, and economic indicators – they have increasingly layered on alternative data. The use of this alternative data enables investors to better understand market trends, customer sentiment, and buying behaviors.

Sep 4, 2023 | learn.g2.com | Samudyata Bhat |Julia Lynch

Making money from data isn't just limited to Silicon Valley behemoths. The growth of modern data marketplaces today has made it possible for anybody to profit from their data. Businesses quickly discover that they have more information than they realize when they begin storing, evaluating, and acting on data insights strategically. And by selling it, they've constructed some of the world's largest business empires and most recognizable brands.