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Jan 7, 2025 | 
hbritalia.it | Thomas H. Davenport |Thomas C. Redman |H. James Wilson |Paul Daugherty |Julian De Freitas
Come coniugare process management e IAFate lavorare bene assieme le persone e la tecnologiaQuando Mars Wrigleyha deciso di digitalizzare la supply chain, ha investito su tutta una serie di capacità di intelligenza artificiale (IA) e di analitica.
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Oct 1, 2024 | 
hbritalia.it | Julian De Freitas |Elie Ofek
Nike è uno dei brand più iconici al mondo. Dal logo alato allo slogan “Just Do It”, l’azienda ha dimostrato di possedere il talento artistico necessario per creare un marchio di grande fama. Nel 2020, quando ha chiesto a Obvious, un trio di artisti parigini che realizza progetti ispirati dall’IA, di sviluppare nuove iterazioni delle sneaker Air Max, voleva essere certa che i modelli non si discostassero troppo dalla sua cifra stilistica.
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Sep 17, 2024 | 
wsj.com | Julian De Freitas
Journal Reports: TechnologyHow Safe Am I Online?—and Other Questions Readers Asked About CybersecurityBy Bart ZieglerAugust 18, 2024 at 2:00 PM ETShould I use incognito mode? How risky are public Wi-Fi networks? Should I use a VPN? And more.
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Aug 12, 2024 | 
hbr.org | Julian De Freitas |Elie Ofek
Idea in Brief The Opportunity Brand management, long considered the exclusive domain of creative talent, has become faster and better informed than ever because of AI. The Challenge AI has the potential to adversely affect a brand, so successfully implementing it in this context often involves confronting resistance and backlash from both customers and employees.
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Jul 1, 2024 | 
hbr.org | Alison Brooks |Jimin Nam |Maya Balakrishnan |Julian De Freitas
Companies and their leaders face new pressures to make public statements about controversial and sometimes divisive social and political issues. New research shows that timing matters: consumers perceive a relationship between speed and authenticity, and discount statements from companies that wait too long to respond. Leaders can use four questions to understand when and how they should shape their response.
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Nov 19, 2023 | 
nature.com | Julian De Freitas
AbstractWhat are the psychological factors driving attitudes toward artificial intelligence (AI) tools, and how can resistance to AI systems be overcome when they are beneficial? Here we first organize the main sources of resistance into five main categories: opacity, emotionlessness, rigidity, autonomy and group membership.
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Oct 13, 2023 | 
wsj.com | Julian De Freitas
In 2016, a executive said that in developing autonomous vehicles (AVs), the company would prioritize the safety of its customers over that of bystanders and other drivers: “If you know you can save at least one person, at least save that one. Save the one in the car.” The company probably did not expect the media backlash that ensued. “Mercedes-Benz admits automated driverless cars would run over a CHILD rather than swerve and risk injuring the passengers inside,” a Daily Mail headline announced.
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Oct 13, 2023 | 
livemint.com | Julian De Freitas
Of course, human drivers already make implicit trade-offs when it comes to safety. We often prioritize not just our survival but our convenience, as when we fail to stop for a pedestrian who is clearly intending to enter a crosswalk or when we make a rolling stop to save time at a stop sign. Yet many people are clearly uncomfortable with the idea of AVs that explicitly encode similar preferences.
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Jul 14, 2023 | 
hbritalia.it | Julian De Freitas
Sto pensando di creare un’azienda che utilizzi l’IA generativa, ma non sono sicuro di farlo. Sembra così facile da avviare. Ma se lo è per me, non lo sarà anche per gli altri?
Quest’anno più imprenditori mi hanno posto questa domanda di qualsiasi altro anno. Parte di ciò che è così eccitante dell’IA generativa è che i vantaggi sembrano illimitati.
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Jun 19, 2023 | 
hbr.org | Julian De Freitas
I am thinking of starting a company that employs generative AI but I am not sure whether to do it. It seems so easy to get off the ground. But if it is so easy for me, won’t it be easy for others too? This year, more entrepreneurs have asked me this question than any other. Part of what is so exciting about generative AI is that the upsides seem limitless.
