Kacey Perinelli's profile photo

Kacey Perinelli

New Jersey, New York

Writer at Freelance

Contributing Writer at AdMonsters

Writer, book nerd, foodie, thespian, music lover. Creating content on a freelance basis in the adtech, tech, and flooring spaces. Open to new clients.

Featured in: Favicon admonsters.com Favicon floorcoveringweekly.com Favicon us-tech.com Favicon yahoo.com (+4) Favicon insider.com Favicon uli.org Favicon urbanland.uli.org

Articles

  • 44 Women Leaders in Ad Tech Share Their Secrets for Success

    1 month ago | admonsters.com | Kacey Perinelli

    For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms. Women in ad tech are not strangers to being the only one in the room.

  • What Is ACIF, And How Can It Improve Video Advertising?

    1 month ago | admonsters.com | Kacey Perinelli

    ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters. CTV revenue is booming, hitting $33.35 billion this year—but tracking ad creative across platforms remains chaotic.

  • Black Excellence in Digital Media & Advertising: 2025 Leaders to Watch

    1 month ago | admonsters.com | Andrew Byrd |Kacey Perinelli

    In honor of Black History Month, we celebrate Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry. Black History Month honors the achievements and influence of Black professionals across industries. In digital media and advertising, Black leaders have consistently driven innovation, advanced inclusivity, and challenged the status quo.

  • From Teacher to CMO, Stephani Estes Is the Head of the Class

    2 months ago | admonsters.com | Kacey Perinelli

    Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Since making the switch more than fifteen years ago, she has worked in different facets of media planning, wearing many hats. The key to her success? Embracing challenges head-on, staying hungry for knowledge, and using the foundation she built as a teacher to guide her principles. There are many paths toward a career in ad tech, and not all of these are linear.

  • How Opinary’s Polls Turned Daily Mail Ireland Into a Data Powerhouse

    Jan 9, 2025 | admonsters.com | Kacey Perinelli

    First-party data is golden. It gives you direct access to consumers’ thoughts and preferences in exchange for providing them with a better online experience. First-party data is more important than ever as we prepare to phase out third-party cookies and the industry’s reliance on third-party data. Daily Mail Ireland was searching for a first-party data strategy to engage and excite end users.

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Kacey Marie
Kacey Marie @kaceywrites
7 Aug 23

RT @swiftiieeeeee: Retweet for guaranteed verified fan codes on Tuesday 🕯🤞🙏 https://t.co/hMT2Rt6N2x

Kacey Marie
Kacey Marie @kaceywrites
4 Aug 23

If you ever wanted to know how loose the thread I dangle by is, @ChipotleTweets changed the texture of their napkins and touching my face with one has ruined my whole afternoon

Kacey Marie
Kacey Marie @kaceywrites
26 Apr 23

Hey!!!! That was me! 🥰

rach against the machine
rach against the machine @rchlmllnd

someone just proposed at the @charlybliss show new york is BACK BABY