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Dec 10, 2024 | 
sprinklr.com | Karishma Borkakoty
One of the things that differentiates social media from other channels of marketing is its ability to tap into what audiences are paying attention to, in real-time. While businesses still use social channels to distribute planned campaigns, engage with their audience and offer information about their product or service – a successful social media strategy should also allow for brands to jump on to a social media trend and join the conversation.
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Nov 11, 2024 | 
sprinklr.com | Aishwarya Suresh |Karishma Borkakoty
As a social media manager, have you ever found it difficult to pack in as much information as possible in a single post? Especially on a visual platform like Instagram, have you had to remove creative storytelling in your content to focus on critical information? While we may live in a world of microcopy, some content still requires a little bit of additional space to fully convey a story. That’s where Instagram carousel posts come in.
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Nov 8, 2024 | 
sprinklr.com | Aishwarya Suresh |Karishma Borkakoty
If Facebook is one of the key platforms you use for marketing and selling, one question probably crosses your mind often: When is the best time to post on Facebook? If only it were as simple as setting a timer. Getting the timing right on Facebook requires strategic planning as well as insights — because posting at the wrong moment could mean all your hard work goes unseen.
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Nov 8, 2024 | 
sprinklr.com | Karishma Borkakoty |Avya Chaudhary |Naveen Mahadevan
Think of the time you started following a brand because your favorite sportsperson shared an Instagram collab post with them. How about a retail product you impulsively ordered because a fashion influencer’s post on Instagram featured it? Instagram has become the go-to social media platform for 'collabs' - short for collaborations. But why do brands prefer it? How does it impact their ROI? The rise of influencers has significantly changed the social media marketing landscape.
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Oct 29, 2024 | 
sprinklr.com | Aishwarya Suresh |Karishma Borkakoty
You’re reading about the best posting times on YouTube, which indicates one of many things. Either you’re keen to start your YouTube marketing on a strong footing or you’ve hit a dead end despite posting superior content on the platform. Perhaps you plan to venture into a completely different geography and garner engagement right from the get-go by posting on the best days and times for that audience.
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Oct 21, 2024 | 
sprinklr.com | Aishwarya Suresh |Karishma Borkakoty
You’re scrolling through social media, with countless posts vying for your attention. Suddenly, a caption with the word "Free" catches your eye. Intrigued, you stop scrolling, read the caption and click the link. That’s the impact of power words. They can transform your social media posts from bland to irresistible, making your audience stop, click and engage.
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Oct 21, 2024 | 
sprinklr.com | Karishma Borkakoty |Aishwarya Suresh
Instagram has come a long way from being just a simple photo-sharing app. It’s now a dynamic platform where brands can connect with over 2 billion monthly active users in 2024. So mastering Instagram content creation has become a crucial marketing strategy to build stronger, more engaging relationships with your audience. As such, in this blog, we'll be walking you through the key steps to elevate your Instagram content, ensuring your posts capture attention and drive meaningful engagement.
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Oct 15, 2024 | 
sprinklr.com | Karishma Borkakoty |Aishwarya Suresh |Ankita Singh
Picture this: You’ve just launched a LinkedIn campaign to boost your brand’s visibility and attract new leads. A few weeks in, you’re excited to see likes, comments and shares coming in — but what do those numbers really mean for your business? Without the right metrics, it’s hard to tell if your campaign is just generating noise or delivering actual value. This is where LinkedIn benchmarks come in. Knowing the right metrics helps you fine-tune your strategy and get better results.
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Oct 10, 2024 | 
sprinklr.com | Avya Chaudhary |Priyanka Malik |Karishma Borkakoty
Have you ever stumbled upon a brand on social media that truly “gets” you? They respond to your witty comments with equally clever responses, pay attention and appreciate your personality and post content that relates to your world. Well, this does not happen by chance. It's driven by a dedicated social media team, particularly the social media manager and the community manager, who serve similar yet distinct purposes. Reports suggest that 90% of users follow at least one brand on social media.
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Oct 10, 2024 | 
sprinklr.com | Naveen Mahadevan |Priyanka Malik |Karishma Borkakoty
With over 1 billion professionals globally, LinkedIn generates 80% of business leads. It is the perfect platform for your company to network, collaborate and grow. Your LinkedIn community is a dynamic environment that connects your brand with online followers meaningfully. You can leverage this platform to engage with industry experts, share valuable tips, and participate in trending discussions.
