Naveen Mahadevan

Nov 19, 2024 | sprinklr.com | Naveen Mahadevan |Christopher Penn

One of the most important aspects of navigating today's complex digital world is remembering the human element. People value feeling understood, seen and spoken to in a way that resonates with their experiences. This rings especially true during a crisis, where anxieties run high, and brands need to demonstrate genuine care and concern.   Yet, achieving this level of empathy can be surprisingly difficult.

Nov 8, 2024 | sprinklr.com | Karishma Borkakoty |Avya Chaudhary |Naveen Mahadevan

Think of the time you started following a brand because your favorite sportsperson shared an Instagram collab post with them. How about a retail product you impulsively ordered because a fashion influencer’s post on Instagram featured it?  Instagram has become the go-to social media platform for 'collabs' - short for collaborations. But why do brands prefer it? How does it impact their ROI? The rise of influencers has significantly changed the social media marketing landscape.

Oct 10, 2024 | sprinklr.com | Naveen Mahadevan |Priyanka Malik |Karishma Borkakoty

With over 1 billion professionals globally, LinkedIn generates 80% of business leads. It is the perfect platform for your company to network, collaborate and grow. Your LinkedIn community is a dynamic environment that connects your brand with online followers meaningfully. You can leverage this platform to engage with industry experts, share valuable tips, and participate in trending discussions.

Sep 20, 2024 | sprinklr.com | Naveen Mahadevan |Aishwarya Suresh |Binny Agarwal

If you’re here, you probably know that Sprout Social is a powerhouse in the world of social media management. It’s packed with features designed to help you schedule posts, analyze performance and collaborate with your team. But let’s be real — Sprout Social does have its drawbacks. If you’re on the lookout for Sprout Social alternatives, chances are that you already realize its shortcomings.

May 19, 2024 | sprinklr.com | Naveen Mahadevan

It’s common knowledge that enterprise cloud applications first came into existence in the early 2000s. Even though the market became quite saturated with these point solutions within the next decade or so, their adoption rates didn’t soar until 2020. So what happened that year? The global pandemic, of course.