Kathryn Goater

Oct 14, 2024 | mumbrella.com.au | Neil Griffiths |Anthony Caruana |Kathryn Goater

Correct use of sensitive and confidential requires guarding of valuable intellectual property. These challenges are further exacerbated in the age of generative AI. Generative AI tools open new possibilities for corporate content makers, but they also give risk to a whole new set of security risks. Marketers, advertising professionals, communications and content experts are in the business of creating content and showcasing stories that highlight the strengths of the organisations they represent.