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Oct 14, 2024 | 
mumbrella.com.au | Neil Griffiths |Anthony Caruana |Kathryn Goater
Correct use of sensitive and confidential requires guarding of valuable intellectual property. These challenges are further exacerbated in the age of generative AI. Generative AI tools open new possibilities for corporate content makers, but they also give risk to a whole new set of security risks. Marketers, advertising professionals, communications and content experts are in the business of creating content and showcasing stories that highlight the strengths of the organisations they represent.
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Jul 22, 2024 | 
flyingsolo.com.au | Adam Stewart |Kathryn Van Kuyk |Anthony Caruana |Danielle Colley
Your customers are more accessible than ever, but trying to engage with them has become even more difficult. So, how can you reach your audience? Adam Stewart explains why SMS and what’s app marketing should be part of your mix. So you’ve tried to talk to them on Insta and it didn’t work? I get it, so you move on to different platforms.
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Jul 17, 2024 | 
flyingsolo.com.au | Kathryn Van Kuyk |Anthony Caruana |Danielle Colley |Melisa Sloan
User-generated content (UGC) is a powerful tool in your PR arsenal.
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Jan 11, 2024 | 
eternitynews.com.au | Anthony Caruana
Remember the moment you started using your first smartphone? It opened a whole new world of connections, entertainment and information: social media, instant messaging and games you could carry in your pocket and access from the palm of your hand. But that newfound world has a darker side.
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Nov 13, 2023 | 
kochiesbusinessbuilders.com.au | Kathryn Van Kuyk |Anthony Caruana
You’ve reached the point when you want to boost your business through a concerted public and media relations program. But what will it cost? Kathryn Goater & Anthony Caruana, co-CEOs, Media-Wize give you the lowdown. Setting a budget for a successful PR program can be as nebulous as determining the length of the proverbial piece of string. But once you understand how PR firms set costs you can design a program that fits with your budget.
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Oct 9, 2023 | 
kochiesbusinessbuilders.com.au | Kathryn Van Kuyk |Anthony Caruana
In today’s competitive business landscape, effective public relations (PR) plays a vital role in enhancing brand visibility, reputation, and customer engagement, writes Kathryn Van Kuyk and Anthony Caruana, co-CEOs and co-Founders, Media-Wize For small businesses and startups, where resources may be limited, implementing a strategic PR approach is crucial.
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Sep 12, 2023 | 
kochiesbusinessbuilders.com.au | Kathryn Van Kuyk |Anthony Caruana
Today’s fast-paced 24/7 news cycles, social media and heightened interconnectivity means the consistent hunger for something new to create headlines and grab audience share. And nothing draws an audience more than a crisis. How a business manages and responds to these challenging situations can make or break its reputation and often viability. A poorly managed crisis can affect brand reputation and profitability, write Van Kuyk and Anthony Caruana, Co-CEOs and Co-Founders, Media-Wize.
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Aug 13, 2023 | 
kochiesbusinessbuilders.com.au | Kathryn Van Kuyk |Anthony Caruana
Business, at its heart, is all about people – building relationships and establishing trust. For a PR campaign to succeed, startups and small businesses need to invest in building relationships with key journalists to achieve solid results, writes and Anthony Caruana, Co-CEOs and Co-Founders, Media-Wize.
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Jul 20, 2023 | 
flyingsolo.com.au | Mia Erickson |Anthony Caruana |Kathryn Van Kuyk |Adam Stewart
Bills to pay, clients to service, work to get done – the life of a sole trader is busy, busy, busy. Who has the time or energy to think about super? With costs rising everywhere, the idea of regularly contributing a portion of your earnings to an intangible fund is often the last thing solo business owners have time to think about.
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Jul 19, 2023 | 
flyingsolo.com.au | Adam Stewart |Anthony Caruana |Kathryn Van Kuyk |Sue Parker
As digital marketing continues to evolve, staying ahead of the curve is massive for businesses seeking to thrive in this ever-changing landscape. One significant change recently that many may have seen flood their inbox, is the transition from Universal Analytics to Google Analytics 4 (GA4), writes digital marketing expert Adam Stewart. This latest version of Google’s popular analytics tool takes data analysis and digital marketing strategies to the next level.
