Katie Duncan

Oct 22, 2024 | learn.g2.com | George Rowlands |Katie Duncan |Kai Tomboc |Piper Thomson

Ever hit “record” only to find yourself stumbling through your words, unsure of what to say next? Here’s the secret: the magic doesn’t happen when the camera starts rolling—it happens in the scriptwriting phase. That’s where your story comes to life, your messaging becomes clear, and your video truly resonates to your audience.

Mar 5, 2024 | learn.g2.com | Divyesh Patel |Sophia Bernazzani |Katie Duncan |Tyler Lessard

Do you know if your videos are resonating with viewers and driving action? Determining the right video metrics to track is the first step towards learning to measure the success of your video marketing strategy.  Video creators use various metrics to assess the performance of their content. Metrics like views, watch time, shares, and comments are useful engagement metrics that show how users interact with their content. However, audience insights are critical for refining content strategy.