Tyler Lessard

May 13, 2024 | learn.g2.com | Sagar Joshi |Tyler Lessard |Piper Thomson

Choosing a hosting plan is one of the first steps in building a website. The type of hosting you choose plays a significant role in your website’s performance and user experience. To make a wise selection, you need to look at six areas: cost, scalability, built-in functions, performance, security, and customization. You have to fully understand what you expect from each component. After you do your research, you might find that shared hosting is your cheapest option.

Mar 5, 2024 | learn.g2.com | Divyesh Patel |Sophia Bernazzani |Katie Duncan |Tyler Lessard

Do you know if your videos are resonating with viewers and driving action? Determining the right video metrics to track is the first step towards learning to measure the success of your video marketing strategy.  Video creators use various metrics to assess the performance of their content. Metrics like views, watch time, shares, and comments are useful engagement metrics that show how users interact with their content. However, audience insights are critical for refining content strategy.

Sep 9, 2023 | learn.g2.com | Tyler Lessard

Tyler Lessard is a father of four, watcher of Westworld, and creator of exceptional customer experiences. As VP Marketing at Vidyard, he's spent six years immersed in the world of video marketing. He’s a frequent author and speaker on video, content, and demand gen. Guest Post What Is Video Hosting and Why Marketers Need It? Online videos are so ubiquitous today that customers are only shocked when they don’t use them. Never miss a post.