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Mar 5, 2024 | 
learn.g2.com | Divyesh Patel |Sophia Bernazzani |Katie Duncan |Tyler Lessard
Do you know if your videos are resonating with viewers and driving action? Determining the right video metrics to track is the first step towards learning to measure the success of your video marketing strategy. Video creators use various metrics to assess the performance of their content. Metrics like views, watch time, shares, and comments are useful engagement metrics that show how users interact with their content. However, audience insights are critical for refining content strategy.
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Feb 8, 2024 | 
learn.g2.com | Sandeep Kashyap |Sophia Bernazzani |Chris Ciligot |Macy Thornhill
A major ordeal with unfinished tasks is the overall delay in completion and the loss of accuracy and precision. With teams embracing Agile frameworks, this issue continuously grows. The higher the number of tasks your employees are working on simultaneously, the higher the chances for committing errors and exponential delays. Kanban in Agile project management addresses these efficiencies. It focuses on reducing the time required to complete a task, with continual improvement in every iteration.
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Jan 30, 2024 | 
learn.g2.com | Eric Whitley |Sophia Bernazzani |Jeff Badal |Patrick Bryden
Have you ever stopped to think about the profound changes people-centric technology is bringing to the factory floor? It's not just a matter of new gadgets or software; it’s about an entire paradigm shift in the way industrial organizations approach the manufacturing process. A silent yet pivotal revolution is taking root in modern manufacturing, driven by connected worker technology and digital learning.
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Oct 11, 2023 | 
blog.hubspot.com | Sophia Bernazzani
One acronym you might have read about while researching customer data platforms is RFM. It stands for "Recency, Frequency, Monetary Value," and analyzing these data points can provide you with a fuller picture of your customer base. Keep reading to learn more about the purpose of RFM models and how to conduct an RFM analysis.
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Sep 22, 2023 | 
blog.hubspot.com | Sophia Bernazzani
You need a ton of skills to be a successful customer service professional. To advocate for and help people, day in and day out, you need patience, a tremendous amount of product knowledge, and one other key trait:Empathy. When you get caught up in the daily grind of working in customer service, it's easy to forget the purpose of your role: to help. A customer service rep's goal is to help customers solve problems with their business and achieve success.
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Sep 22, 2023 | 
blog.hubspot.com | Sophia Bernazzani
Everyone has a customer service horror story. You know the kinds I'm talking about. Whether it was the story of a missed flight, downed WiFi, or an impossible quest to speak to a person -- not a robot -- on the phone, you or your friend almost certainly have a nightmare to tell.
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Sep 19, 2023 | 
learn.g2.com | Kirsty Sharman |Kerri Moore |Derick Okech |Sophia Bernazzani
In today's competitive landscape, word-of-mouth remains one of the most powerful marketing channels around. You have to harness its potential to expand your customer base and increase revenue. In this blog post, we’ll explore the history of word-of-mouth marketing, discuss the ROI you can expect from a well-executed referral program, and take you through creating a referral program for your own business. The history of word of mouthWord of mouth isn’t new to the scene.
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Sep 17, 2023 | 
learn.g2.com | Sagar Joshi |Meredith Hart |Sophia Bernazzani |Devin Pickell
Modern technology has brought remote work from reveries to reality. With video conferencing tools, team collaboration software, and other platforms, remote employees can work seamlessly with their employer and customers just as they would in the office. In addition, there’s added flexibility and reduced travel time while one works in a comfortable environment. On the flip side, companies can save on office space expenses and attain a diverse talent pool while recruiting future teammates.
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Sep 13, 2023 | 
learn.g2.com | Audrey Quiteves |Angela Henderson |Sophia Bernazzani
Picture your board meeting as a treasure hunt. Your guide, like a pirate's map, reveals the route to your meeting’s success. Just as every detail on the map matters, an effective agenda relies upon precision and completeness to ensure your board covers all discussion points. Executing a successful board meeting requires careful planning and organization. A well-structured agenda sets the tone for discussions, decisions, and efficient time management.
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Aug 29, 2023 | 
blog.hubspot.com | Sophia Bernazzani
There are a lot of things you can learn on the job when you work in customer service. But, I always believe that it is equally valuable to learn from experts and people who have succeeded in what you’re already doing. That way, you can adapt their learnings and years of experience to your processes. Below, I’ve compiled a list of customer service books you can read that contain valuable insights from experts that anyone working in a customer-facing role can benefit from reading.
