-
1 week ago | 
marketingprofs.com | Keith Turco
Sign in or sign up to access this audio feature! No worries ... it's FREE!
Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market.
Even today, too many ABM activation platforms have failed to deliver on the promise and potential of ABM.
-
Mar 12, 2025 | 
businessandamerica.com | Keith Turco
In B2B marketing, content syndication has long been a staple for reaching decision makers, filling the sales pipeline, and accelerating leads. But in an increasingly fragmented digital landscape, relying solely on a single channel strategy could mean missing out on other high-impact channels.
-
Mar 12, 2025 | 
fastcompany.com | Keith Turco
In B2B marketing, content syndication has long been a staple for reaching decision makers, filling the sales pipeline, and accelerating leads. But in an increasingly fragmented digital landscape, relying solely on a single channel strategy could mean missing out on other high-impact channels.
-
Nov 25, 2024 | 
fastcompanybrasil.com | Keith Turco
Embora façam parte do mesmo conselho executivo, diretores de tecnologia da informação (CIOs) e diretores de marketing (CMOs) costumam atuar de forma isolada, desempenhando papéis bem diferentes dentro das empresas. Mas essa distância entre as duas funções precisa acabar. Para que as marcas continuem relevantes, competitivas e inovadoras no próximo ano, será fundamental explorar oportunidades de colaboração entre essas áreas.
-
Nov 21, 2024 | 
fastcompanyme.com | Keith Turco
Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to be more relevant, competitive, and innovative in 2025, they need to identify and invest in opportunities for synergy and collaboration between these two roles. After all, the CIO and the CMO will be the most powerful voices in the room in 2025.
-
Nov 21, 2024 | 
fastcompany.com | Keith Turco
Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to be more relevant, competitive and innovative in 2025, they need to identify and invest in opportunities for synergy and collaboration between these two roles. After all, the CIO and the CMO will be the most powerful voices in the room in 2025.
-
Nov 21, 2024 | 
finance.yahoo.com | Keith Turco
Seniors awaiting an increase in their Social Security checks next year may be upset to discover that a chunk of that extra money is already spoken for. The Centers for Medicare and Medicaid Services (CMS) announced that 2025 monthly Part B premiums will climb to $185, an increase of $10.30 from $174.70 in 2024. And the annual Part B deductible, which most people must pay before their Medicare coverage begins, will rise by $17, or 7%, to $257 from $240.
-
Nov 7, 2024 | 
marketingprofs.com | Keith Turco
Sign in or sign up to access this audio feature! No worries ... it's FREE!
In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much regard for quality leads.
-
Oct 18, 2024 | 
demandgenreport.com | Keith Turco |Madison Logic |Kelly Lindenau
When used as part of a unified, multichannel account-based marketing (ABM) strategy, content syndication is a potent tool for B2B marketers to amplify reach, strengthen brand visibility and generate valuable leads. By maximizing the distribution and impact of content across various third-party channels and platforms, this targeted approach increases brand awareness to a wider audience of key decision makers.
-
Sep 17, 2024 | 
fastcompany.com | Keith Turco
Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI.
