MarketingProfs

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International, Trade/B2B

English

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Global

#357321

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#245299

Business and Consumer Services/Marketing and Advertising

#1047

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Articles

The Future of Advertising Measurement, Shaped by Mobile | MarketingProfs

2 weeks ago | marketingprofs.com | Brian Quinn

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today's evolving advertising ecosystem.
The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

4 weeks ago | marketingprofs.com | Ryan Tamminga

Sign in or sign up to access this audio feature! No worries ... it's FREE! Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance. Real-time VoC feedback gives companies a unified view of their customer data, enabling them to identify and address issues promptly, enhance customer relationships, and drive strategic decisions.
How Digital Accessibility Boosts Conversions | MarketingProfs

1 month ago | marketingprofs.com | Chad Sollis

Accessible websites improve user experience, boost conversions, and expand audience reach. Learn 5 inclusive-design best practices that benefit your marketing performance
Three Priorities and Best-Practices for B2B Marketers in 2025

1 month ago | marketingprofs.com | Mario Peshev

Sign in or sign up to access this audio feature! No worries ... it's FREE! B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly shifting bullseye. Difficult, right? Successful marketers navigate this environment by remaining agile—updating their core competencies, strategies, and technologies to maximize their impact and outpace the competition.
What 600 Marketing Ops Pros Say About the State of Their Profession

2 months ago | marketingprofs.com | Mike Rizzo

Sign in or sign up to access this audio feature! No worries ... it's FREE! Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and the people who power it, we at MarketingOps.com commissioned research that surveyed 600+ marketing operations professionals. Here's what we learned from their insights, and why it matters. 1.
Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

2 months ago | marketingprofs.com | Michelle Suzuki

Sign in or sign up to access this audio feature! No worries ... it's FREE! Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing leaders say their companies are effectively implementing personalization tactics, according to a McKinsey study.
2025 Digital Ad Trends and Predictions: Time to Turn the Page

Jan 21, 2025 | marketingprofs.com | Tony Gonzalez

Sign in or sign up to access this audio feature! No worries ... it's FREE! Because of ongoing advancements in technology, evolving customer behaviors, and tightening regulations, the digital advertising industry is in a perpetual state of evolution. For B2B marketers, staying ahead of those shifts is more critical than ever. Which is why I've put together this guide to help you navigate the important changes and market trends shaping 2025.
Generative AI Tools: How to Find What Works for You

Jan 15, 2025 | marketingprofs.com | Dario Markovic

Sign in or sign up to access this audio feature! No worries ... it's FREE! Generative AI has already changed how we create content, design visuals, and analyze data. It's been around for a while now, much longer than since OpenAI made everyone and their uncle think everything is AI. Its recent rapid rise, however, has got many people excited about the possibilities. But the sheer number of tools available can make finding the right ones feel overwhelming.
Content Marketing Experts Reveal Tactical Secrets to B2B Success

Jan 15, 2025 | marketingprofs.com

Content marketing is changing—and old playbooks for SEO, SEM, and social media no longer work. Especially in B2B, where buyers are busier than ever. Get new methods to successfully attract business in this series with today’s top content marketers
What's In/What's Out in 2025: The Marketer's Version

Jan 8, 2025 | marketingprofs.com | Ann Handley

Ed. note: A version of this article appeared in Ann Handley's popular newsletter, Total Annarchy. Not on the list? Subscribe here. What are the 2025 trends shaping marketing, communication, writing, our lives? This is my annual list of What's In, What's Out for a new year. (The 2023 version is here; the 2024 version, here.) There's a lot I left out for this year: More pages, fewer screens. More civil debate, less rage-baiting. Generative AI as a tool... not talisman or magic wand.