MarketingProfs

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International, Trade/B2B

English

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Global

#399281

United States

#277327

Business and Consumer Services/Marketing and Advertising

#1139

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Articles

To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

1 week ago | marketingprofs.com | Keith Turco

Sign in or sign up to access this audio feature! No worries ... it's FREE! Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even today, too many ABM activation platforms have failed to deliver on the promise and potential of ABM.
The Future of Small Business: Embracing Customer-Centric Marketing and Tech

1 month ago | marketingprofs.com | Dave Charest

Sign in or sign up to access this audio feature! No worries ... it's FREE! The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant Contact's latest Small Business Now report reveal a clear trend: Even as the economic future remains uncertain, early-stage businesses aren't just surviving—they're strategically positioning themselves for long-term success.
From Mad Men to Modern Marketing: Data and Creativity Today

2 months ago | marketingprofs.com | Michelle Stansbury

Sign in or sign up to access this audio feature! No worries ... it's FREE! "Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of advertising depicted in Mad Men, we were captivated by the masterful art of persuasion and creativity. The show provided a fascinating glimpse into the world of marketing and advertising—and the creation of iconic campaigns.
The Future of Advertising Measurement, Shaped by Mobile | MarketingProfs

2 months ago | marketingprofs.com | Brian Quinn

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today's evolving advertising ecosystem.
The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

Mar 26, 2025 | marketingprofs.com | Ryan Tamminga

Sign in or sign up to access this audio feature! No worries ... it's FREE! Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance. Real-time VoC feedback gives companies a unified view of their customer data, enabling them to identify and address issues promptly, enhance customer relationships, and drive strategic decisions.
How Digital Accessibility Boosts Conversions | MarketingProfs

Mar 22, 2025 | marketingprofs.com | Chad Sollis

Accessible websites improve user experience, boost conversions, and expand audience reach. Learn 5 inclusive-design best practices that benefit your marketing performance
Three Priorities and Best-Practices for B2B Marketers in 2025

Mar 19, 2025 | marketingprofs.com | Mario Peshev

Sign in or sign up to access this audio feature! No worries ... it's FREE! B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly shifting bullseye. Difficult, right? Successful marketers navigate this environment by remaining agile—updating their core competencies, strategies, and technologies to maximize their impact and outpace the competition.
What 600 Marketing Ops Pros Say About the State of Their Profession

Feb 13, 2025 | marketingprofs.com | Mike Rizzo

Sign in or sign up to access this audio feature! No worries ... it's FREE! Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and the people who power it, we at MarketingOps.com commissioned research that surveyed 600+ marketing operations professionals. Here's what we learned from their insights, and why it matters. 1.
Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Feb 5, 2025 | marketingprofs.com | Michelle Suzuki

Sign in or sign up to access this audio feature! No worries ... it's FREE! Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing leaders say their companies are effectively implementing personalization tactics, according to a McKinsey study.
2025 Digital Ad Trends and Predictions: Time to Turn the Page

Jan 21, 2025 | marketingprofs.com | Tony Gonzalez

Sign in or sign up to access this audio feature! No worries ... it's FREE! Because of ongoing advancements in technology, evolving customer behaviors, and tightening regulations, the digital advertising industry is in a perpetual state of evolution. For B2B marketers, staying ahead of those shifts is more critical than ever. Which is why I've put together this guide to help you navigate the important changes and market trends shaping 2025.