Kim Shaw
Publisher and Editor at Campaign Brief Asia
A blog for advertising creatives in Asia. To pass on news or advertise or to subscribe, email: [email protected]
Articles
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1 week ago |
campaignbriefasia.com | Kim Shaw
As Chief Invention Officer, Devine will lead efforts to develop groundbreaking original solutions for clients. His appointment forms part of a broader strengthening of AKQA’s Global Executive Committee as the company enters a new chapter of integrated innovation and transformation. Devine is an acclaimed creative technologist, tasked with pushing the boundaries of what’s possible, delivering game-changing solutions to the hardest problems brands face today.
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1 week ago |
wa.campaignbrief.com | Kim Shaw
RAC is currently undergoing an agency review of both its media and creative duties. Industry talk is it is believed RAC has indicated that they want the media and creative duties to be under one roof. Incumbent on the creative account is The Brand Agency who have an in-house media department in addition to the resources of the WPP Network. Other agencies thought to be still in the review include Rare, with Hearts & Science, KWP+Partners, with Atomic 212, and up to two others.
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2 weeks ago |
campaignbriefasia.com | Kim Shaw
| | Share a Coke first launched in Australia in 2011 via Ogilvy Sydney. The campaign put Aussies front and centre by printing people’s names on millions of bottles (for the first time ever) as a social invitation to find the names of friends and family and encourage them to connect and ‘Share a Coke’ together.
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2 weeks ago |
campaignbriefasia.com | Kim Shaw
The new film recounts the experienced swimmer’s terrifying experience, where he found himself struggling against the rough waves and unable to return to shore. Through his Apple Watch, Shearman activated the Emergency SOS feature, which helped rescue crews locate Rick 1.6km off Byron Bay. This campaign follows previous testimonial stories including Bruce Mildenhall and Lexie Northcott, who were helped by the Apple Watch’s Fall Detection and Heart Rate Notification features.
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2 weeks ago |
wa.campaignbrief.com | Kim Shaw
More direct, tangible benefits of Telstra Business, including Business Internet and access to expert advice at Telstra Business Technology Centres, are also featured in both social and digital as well as point of sale. “At Telstra, our ambition is to partner with all Australian businesses to provide safe and reliable connectivity solutions that meet their needs.
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Type Directors Club opens call for entries for global TDC70 competition – deadline December 8 https://t.co/ln097QPXEr https://t.co/5NJmx0JhCs
‘The Real, the Unreal and the Reinvented’: Ogilvy’s annual marketing + communication trend report https://t.co/WlODyZIlqL https://t.co/hQPLiM9MgN
Campaign Brief Asia Creative Rankings 2023: Ogilvy goes five in a row as Thailand’s #1 ranked agency with Leo Burnett narrowly edging out Wunderman Thompson for #2 https://t.co/7BrzYXvn7j https://t.co/YSPtrFrcGf