Kim Shaw

Perth, Western Visayas

Publisher and Editor at Campaign Brief Asia

Joint Publisher and Editor at Best Ads

A blog for advertising creatives in Asia. To pass on news or advertise or to subscribe, email: [email protected]

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Articles

History made as Revolver is the first Australian production company to win the Palme d’Or in the history of the Cannes Lions Festival of Creativity

5 days ago | campaignbriefasia.com | Kim Shaw

The win for Revolver was in addition to winning the Film Craft Grand Prix and Film Grand Prix. The Film Craft Grand Prix was shared with Australian agency Bear Meets Eagle on Fire for their work on Telstra’s Better on A Better Mobile Network campaign. The Film Grand Prix was awarded to Australian director Steve Rogers’ ‘Considering What?’ for Channel 4’s coverage of the Paralympic games.
Motion Sickness + FINCH win Cannes Grand Prix for Good for New Zealand Herpes Foundation

1 week ago | campaignbriefasia.com | Kim Shaw

The campaign’s overwhelming success took the tally to 6 Cannes Lion awards including a gold in Film Lion:GRAND PRIX FOR GOODLIONS HEALTH GRAND PRIX FOR GOODGOLD LION – HEALTH & WELLNESSGOLD LION – FILM, CULTURE & CONTEXTBRONZE LION – SUSTAINABLE DEVELOPMENT GOALSBRONZE LION -ENTERTAINMENT, USE OF HUMOUR“As if this week couldn’t get any madder… a second Grand Prix,” says Sam Stuchbury, Executive Creative Director at Motion Sickness. “Truly floored by this historic win for Aotearoa.
DDB Worldwide named Network of the Year and WPP takes out Creative Company of the Year at final awards show of Cannes Lions 2025

1 week ago | campaignbriefasia.com | Kim Shaw

| | Since Cannes Lions 2007 BBDO and Ogilvy has each won this accolade 7 times. Other winners since then have been McCann (2019), FCB (2020/21) and DDB (2023). 2025 Network of the Year1. DDB Worldwide2. Ogilvy3. FCB2025 Creative Company of the Year1. WPP2. Omnicom3. Interpublic Group2025 Independent Network of the Year1. Serviceplan Agenturgruppe2. Rethink3.
Ogilvy named 2025 Regional Network of the Year for Asia at Cannes Lions

1 week ago | campaignbriefasia.com | Kim Shaw

| | Regional Network of the Year — Asia: OgilvyRegional Network of the Year — Europe: LeoRegional Network of the Year — MENA: BBDO WorldwideRegional Network of the Year — Latin America: DDB WorldwideRegional Network of the Year — North America: FCBRegional Network of the Year — Pacific: DDB WorldwideRegional Network of the Year — Sub-Saharan Africa: Joe Public
Luke Williams joins Bonfire Perth as Creative Director to lead newly formed creative offering

1 week ago | campaignbrief.com | Kim Shaw

By bringing Bonfire’s depth of data and creativity together under one roof, Bonfire is aiming to deliver smart, customer-focused, and effective work, backed by the same strategic thinking, account service, and performance the agency is known for. Clay Cook, CEO at Bonfire, said: “The idea of a Bonfire creative department has been simmering away for almost a decade.
Aussie telco giant Telstra introduces Colin the Cuckoo in quirky new campaign

1 week ago | campaignbriefasia.com | Kim Shaw

The campaign is made up of a series of playful, short-form spots that feature Colin providing a running commentary full of dry wit and deadpan delivery. The films were brought to life in 3D by director Laurie Rowan through Nexus Studios, whose distinct animation style blends CG with stop-motion and puppetry influences. Using a replacement method for Colin’s mouth and eyes, Rowan crafted a rich spectrum of micro-expressions to amplify the character’s personality and comedic timing.
Stephen de Wolf returns to Clemenger BBDO as National Chief Creative Officer

1 week ago | campaignbriefasia.com | Kim Shaw

De Wolf, most recently Chief Creative Officer at BMF, brings with him a global track record of award-winning creativity and a deep connection to the Clemenger BBDO brand. Says Stephen McArdle, CEO, BMF: “Wolfie is a great creative leader who has helped us maintain the positive momentum we’ve built up at BMF in his short time with us. We’re disappointed he won’t be here to write the next chapter, but we wish him nothing but the best, as he takes on the challenge at Clemenger in three months’ time.
Motion Sickness / FINCH secures Cannes Lions Health and United Nations Grand Prix for Good for ‘The Best Place In The World To Have Herpes’

1 week ago | campaignbriefasia.com | Kim Shaw

In October last year, the New Zealand Herpes Foundation launched ‘Make New Zealand the best place in the World to Have Herpes’, aimed at healing the social stigma around the common and largely benign Herpes Simplex Virus (HSV).
Omnicom eyes full Clemenger ownership; Nick Garrett tipped to lead Oceania integration

1 week ago | campaignbriefasia.com | Kim Shaw

Currently holding an 86.84% share, Omnicom’s proposed move would consolidate its control over Clemenger. The Australian reports that a shareholder vote on the proposed acquisition is scheduled for June 30, coinciding with the retirement of long-serving Clemenger Chairman Robert Morgan after 46 years with the company. The proposed acquisition is expected to pave the way for a new Oceania management structure that integrates Omnicom’s media and creative operations.
Mim Haysom’s Cannes Diary #1: No egos, big ideas and a Creative Data shortlist worth celebrating

1 week ago | campaignbriefasia.com | Kim Shaw

Behind the Scenes of the Creative Data JuryToday was day 1 in the jury room. Ten strangers, all from different countries and with very diverse experience. We had bonded over Teams meetings, and collectively spent months reviewing and evaluating creative submissions, 562 of them in total, over weekends, late nights, and with too much caffeine to be reasonable for human consumption.

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Campaign Brief Asia @cbasia

13 Sep 23

Type Directors Club opens call for entries for global TDC70 competition – deadline December 8 https://t.co/ln097QPXEr https://t.co/5NJmx0JhCs

Campaign Brief Asia @cbasia

13 Sep 23

‘The Real, the Unreal and the Reinvented’: Ogilvy’s annual marketing + communication trend report https://t.co/WlODyZIlqL https://t.co/hQPLiM9MgN

Campaign Brief Asia @cbasia

12 Sep 23

Campaign Brief Asia Creative Rankings 2023: Ogilvy goes five in a row as Thailand’s #1 ranked agency with Leo Burnett narrowly edging out Wunderman Thompson for #2 https://t.co/7BrzYXvn7j https://t.co/YSPtrFrcGf

Kim Shaw

Articles

History made as Revolver is the first Australian production company to win the Palme d’Or in the history of the Cannes Lions Festival of Creativity

Motion Sickness + FINCH win Cannes Grand Prix for Good for New Zealand Herpes Foundation

DDB Worldwide named Network of the Year and WPP takes out Creative Company of the Year at final awards show of Cannes Lions 2025

Ogilvy named 2025 Regional Network of the Year for Asia at Cannes Lions

Luke Williams joins Bonfire Perth as Creative Director to lead newly formed creative offering

Aussie telco giant Telstra introduces Colin the Cuckoo in quirky new campaign

Stephen de Wolf returns to Clemenger BBDO as National Chief Creative Officer

Motion Sickness / FINCH secures Cannes Lions Health and United Nations Grand Prix for Good for ‘The Best Place In The World To Have Herpes’

Omnicom eyes full Clemenger ownership; Nick Garrett tipped to lead Oceania integration

Mim Haysom’s Cannes Diary #1: No egos, big ideas and a Creative Data shortlist worth celebrating

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