Campaign Brief Asia

Founded in 1997, Campaign Brief Asia is the leading creative advertising trade magazine in Asia. This publication embodies the essence of our industry, focusing on producing outstanding work, sharing laughs, inspiring creativity, celebrating achievements, discovering fresh talent, and indulging in a bit of light-hearted gossip. What sets it apart is that it’s managed by individuals who genuinely care about the world of advertising. Its achievements reflect our own progress and success.

International, Trade/B2B

English

Magazine

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Domain Authority

Ranking

Global

#627528

Indonesia

#67855

Business and Consumer Services/Marketing and Advertising

#178

Traffic sources

Monthly visitors

Articles

Carlsberg and Havas Malaysia toast to tradition with new harvest festival campaign

4 days ago | campaignbriefasia.com | Adam Shaw

| | As the Harvest Festivals of Gawai and Kaamatan approached, Carlsberg got the festivities underway with Carls Harvest Pesta – a four-day celebration where local culture took centre stage. The event honoured tradition while embracing Borneo’s vibrant future, featuring a curated mix of artisanal products, delicious bites, interactive workshops, and live performances.
Publicis Groupe’s Jason Williams reveals Cannes contenders that capture APAC’s creative diversity

4 days ago | campaignbriefasia.com | Adam Shaw

| | “Predicting what wins at Cannes can sometimes be a bit like betting on the weather. But one way to boost our chances is to make sure we produce smart and culturally relevant work for our clients across the region, at scale. Something we pride ourselves on, in fact, that’s a core strength across all our agency brands.
Tilt names Raju Alluri as Southeast Asia CEO

5 days ago | campaignbriefasia.com | Adam Shaw

With over two decades of leadership experience in the marketing and communications industry, Alluri has a proven track record of building agencies and driving business transformation across diverse and fast-paced Asian markets. In his new role, he will lead Tilt’s regional growth strategy, strengthen its integrated service offering, and deepen the agency’s presence across key Asian markets.
ONE Asia Creative Awards 2025 opens call for entries with fiery “Can You Handle The Heat?” campaign from StudioK110 Seoul

5 days ago | campaignbriefasia.com | Adam Shaw

Celebrating the best and boldest creative work from across APAC, ONE Asia has quickly become recognized for utilizing the same rigorous judging process as The One Club’s prestigious global One Show and ADC Annual Awards, and assembling esteemed juries made up of top creatives in the region to provide prestige and honor to winning creatives, designers and innovators. Entries to the ONE Asia 2025 can be submitted now, with entry fees increasing after each deadline period.
SleepyCat’s new ‘Sleep Solves Everything’ campaign challenges beauty norms with humour

5 days ago | campaignbriefasia.com | Adam Shaw

| | In a world filled with elaborate beauty treatments and quick fixes, the brand’s new film showcases individuals undergoing a Thai slap facial (a beauty treatment that actually exists), only to reveal that the ultimate secret to beautiful skin lies in something much simpler: 8 hours of quality sleep.
IPG Mediabrands elevates Penny Chow and Jay Lee to strengthen leadership in Greater China

5 days ago | campaignbriefasia.com | Adam Shaw

The promotions are aimed to enhance collaboration and synergy across three offices in the Greater China region and foster a streamlined Craft-led structure to navigate the challenges of this dynamic market. Penny Chow is a distinguished advertising professional with more than two decades of experience. Since joining IPG Mediabrands Hong Kong in 2017 to launch MBCS, she has driven the team to partner with iconic brands such as Nike, Coca-Cola, and Disney, earning numerous industry accolades.
Inventor of The Pink Chip Sam Rowlands joins Black T-Shirts Podcast

5 days ago | campaignbriefasia.com | Adam Shaw

| | Along the way she’s created ‘The Pink Chip’, an award winning index that tracks the performance of companies with female vs male CEO’s (any guesses which does better). Rowlands is a big fan of a stat, but doesn’t have much time for your company’s Diversity and Inclusion Working Group. Tune in to find out why.
KFC Thailand and Butterbear launch viral ‘Nong Noey’ campaign to drive brand love

5 days ago | campaignbriefasia.com | Adam Shaw

| | Additionally, fans also have the chance to participate in the “Meet & Eat: Fried Chicken and Hugs from Nong Noey” event – an experience so close and sweet, fans will feel the love beyond limits! Hurry, this yummy, exciting event runs from the 30th of May to the 25th of June 2025.
McCann Worldgroup showcases top Asian campaigns ahead of Cannes Lions 2025

5 days ago | campaignbriefasia.com | Adam Shaw

| | BAR—RIERS – McCann Worldgroup Greater ChinaClient: HoegaardenConsumers are constantly seeking ways to simplify life and ease stress. They crave an escape from the daily hustle—even just outdoors in the city. A place to breathe, recharge, and unwind.
Ex-Dentsu leader Kevin Mann joins GAB Asia as MD

5 days ago | campaignbriefasia.com | Adam Shaw

Mann brings nearly two decades of experience helping global and local brands grow across China and the broader Asia region. He has held senior leadership roles at Dentsu, OMD, and Carat, and also founded The Good Agency Asia, a brand consultancy focused on purposeful positioning and growth. While at Dentsu China, he served as Chief Growth Officer, Chief Client Officer, and Interim CEO of Carat China.