Campaign Brief Asia

Founded in 1997, Campaign Brief Asia is the leading creative advertising trade magazine in Asia. This publication embodies the essence of our industry, focusing on producing outstanding work, sharing laughs, inspiring creativity, celebrating achievements, discovering fresh talent, and indulging in a bit of light-hearted gossip. What sets it apart is that it’s managed by individuals who genuinely care about the world of advertising. Its achievements reflect our own progress and success.

International, Trade/B2B

English

Magazine

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Domain Authority

Ranking

Global

#627528

Indonesia

#67855

Business and Consumer Services/Marketing and Advertising

#178

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Monthly visitors

Articles

Grab launches rider-powered missing persons network via innovative YDM Thailand campaign

6 days ago | campaignbriefasia.com | Adam Shaw

| | With over 100,000 riders on the streets daily, Grab The Missing transforms Southeast Asia’s largest super app into Thailand’s first rider-powered search network, seamlessly integrating life-saving alerts into the everyday delivery ecosystem.
Samsung + BBH Singapore’s new campaign shows AI’s role in solving real-life Gen Z struggles

6 days ago | campaignbriefasia.com | Adam Shaw

| | The series of three films presents relatable scenarios where the Galaxy S25 Ultra’s AI capabilities shine—from cooking mishaps, laundry challenges, to exam assistance. Each story showcases Galaxy S25’s conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.
Less than 2 weeks to enter Campaign Brief’s The Work 2025: Free to enter - Deadline May 20th

6 days ago | campaignbriefasia.com | Adam Shaw

Now in its 22nd year, The Work features the very best advertising of the year from Asia, Australia and New Zealand. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. There are three things that differentiate The Work 2025 from traditional award shows:Firstly, entries are FREE.
IMPACT BBDO, Dentsu Creative Taiwan, Ogilvy Singapore, Ogilvy Thailand, BBDO Bangkok, Grey Thailand and TBWA Hakuhodo win at The ANDYs

6 days ago | campaignbriefasia.com | Adam Shaw

Asia’s winners are listed below: Dentsu Creative Taiwan ‘Fake Marriage’ for Awakening Foundation – Category: Idea Dentsu Creative Taiwan ‘Sleepbound’ for Heysong-Wincafe – Category: Craft Ogilvy Thailand ‘Fight For Thais’ Gut’ for Dutchie – Category: Idea Grey Thailand ‘Sad Kama-Chan’ for Food Passion Co., Ltd – Category: Idea BBDO Bangkok ‘The Benz Effect’ for Mercedes-Benz Thailand – Category: Idea TBWA Hakuhodo ‘No Smiles’ for McDonald’s Japan – Category: Idea Ogilvy Singapore ‘Transition...
Apple debuts last scene, a time-traveling love story shot entirely on iPhone 16 Pro

6 days ago | campaignbriefasia.com | Adam Shaw

| | In the film, Taiga Nakano stars as an up-and-coming TV screenwriter, with Momoko Fukuchi as his time-traveling granddaughter from 50 years in the future. Last Scene explores the dilemma of a man trying to prevent the extinction of TV dramas— but doing so may erase the existence of his granddaughter.
Domino’s and FCB SHOUT Malaysia launch flavour-packed ShaWAHma pizza campaign

6 days ago | campaignbriefasia.com | Adam Shaw

| | In a campaign developed with FCB SHOUT, Domino’s Malaysia’s lead creative agency, the new ShaWAHma Pizza features fragrant spiced shawarma meat, creamy aromatic sauce, and delectable lime garlic drizzle – promising an extraordinary burst of flavour with every bite.
Gerety Awards Final Deadline today May 9

6 days ago | campaignbriefasia.com | Adam Shaw

Funny Women is a non-profit organization dedicated to empowering women from all walks of life using comedy and humour to build confidence, explore creativity and have a voice. Founded in 2002, Funny Women promotes equal rights and opportunities for all; showcasing female-identifying voices, and contributing to gender parity in the industry and beyond. The annual Funny Women Awards were founded in 2003 and have recently launched for 2025 sponsored by BBC Studios’ Funny Parts.
Aditya Birla Capital’s new film via FCB Kinnect reveals an unexpected exit interview

1 week ago | campaignbriefasia.com | Adam Shaw

| | This Mother’s Day, the campaign moves beyond the usual celebratory lens to spotlight a growing, often unspoken reality: the rising cost of motherhood and how it’s compelling many women to delay their dreams of parenthood.
TrackX and Minotaur shift gears together in new PH Motorsports collaboration

1 week ago | campaignbriefasia.com | Adam Shaw

For this collaboration, the tandem aims to create a safe space for motorsports enthusiasts, to grow in participation, appreciation and above all, expertise. A partnership that is more than just a marketing strategy – it’s a movement. By teaming up, they aim to shift the gears of motorsports culture in the Philippines and open up what many wrongly assume is an exclusive world.
Lee Kum Kee debuts ‘Real Deal’ instant noodles with authentic flavours via Grey Hong Kong

1 week ago | campaignbriefasia.com | Adam Shaw

| | Grey led the process from start to finish, shaping the packaging around real ingredients, real sauces, and a full-meal format. The result? A cup noodle designed to stand out from the category’s usual shortcuts and a campaign that remained genuine at every stage.