Campaign Brief Asia

2 days ago | campaignbriefasia.com | Adam Shaw

| | Gamers know the pain: you’re deep into a match, adrenaline pumping, and then—bam!—you’re ambushed by a “camper,” one of those players who hide in corners waiting to pounce. It’s a universal annoyance in the gaming world.

2 days ago | campaignbriefasia.com | Adam Shaw

| | But the excitement doesn’t stop there. KFC has partnered with veteran actor Noi Chernyim, who brings his signature humor to a special Chilli Cheese remix of the viral hit “Anantapatchaye” — a jingle designed to fight off the irresistible craving for these fiery, cheesy treats. Can’t resist the temptation?

2 days ago | campaignbriefasia.com | Adam Shaw

The appointment comes as Cheil X continues to build a new leadership team and evolve into a future-ready, full-funnel agency — offering integrated solutions that drive persuasion across content, commerce, and experience. Singh is a seasoned strategist with a proven track record of building high‑performance teams, scaling businesses, and shaping iconic brands across South Asia.

2 days ago | campaignbriefasia.com | Adam Shaw

| | The agency network was awarded a Gold, two Silvers, and two Bronzes over the week at Cannes. Leading the haul was the campaign for AnNahar Newspaper titled “The New President,” the world’s first instance of an Ai-generated head of state actively utilized in government cabinet sessions, which won a Gold in Creative Strategy.

2 days ago | campaignbriefasia.com | Adam Shaw

This is part of m25’s founder series, which features founders who are adapting and thriving in the commercials and film industries. By sharing the journeys of today’s leaders the aim is to inspire the next generation in creative industries and highlight how hard work, straightforward thinking, and the right partners can lead to success. As a successful Founder/Director of a growing and adapting VFX global studio, what has been your journey to where you are today?