Campaign Brief Asia

1 week ago | campaignbriefasia.com | Adam Shaw

The 2025 AME Greater China Executive Jury of trailblazing agency and brand leaders renowned for their award-winning marketing strategies, will evaluate this year’s entries. Celebrated for their ability to recognize creative solutions that drive results, spark action, and overcome real-world marketing challenges, this elite panel continues to raise the standard for effectiveness.

1 week ago | campaignbriefasia.com | Adam Shaw

Almaari offers a curated, high-end wardrobe of ethnic, formal, and contemporary wear for both men and women, complete with stylish accessories and personalized fittings. With an in-store stylist for every customer and instant custom tailoring, Almaari ensures every ensemble fits like it was made just for you.

1 week ago | campaignbriefasia.com | Adam Shaw

| | As part of this transition, the agency previously referred to as FCB India—a sub-brand within the group—has now been rebranded as FCB Neo. Over the past few quarters, FCB in India has seen strong momentum, growing significantly and emerging as the country’s largest full-funnel agency network, offering end-to-end solutions across brand, digital, CX, media, and content.

1 week ago | campaignbriefasia.com | Adam Shaw

Most recently, Defries and Wilson were Executive Creative Directors at BBH New York, where they led creative for the J.M. Smucker Company portfolio and worked across major clients including Walmart and Cadillac. Their work has earned over 30 international awards, and in 2022, they were named among the Top 20 Executive Creative Directors in the world by D&AD.

1 week ago | campaignbriefasia.com | Adam Shaw

Every “Visa” mention, intentional and unintentional, picked up in-store is transformed into sponsored ads across TikTok, Instagram, and beyond – turning real conversations into real exposure. Visa has backed the voices that have backed it for years, giving participating stores free media support and brand visibility both online and on the streets.