Konrad Sanders

1 month ago | nealschaffer.com | Neal Schaffer |Vinay Koshy |Konrad Sanders |Lucy Manole

User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers and detailing their genuine experiences, companies can use UGC ads to better resonate with their audiences, increase engagement stats, and boost conversions.