Vinay Koshy
Podcast Host at Predictable B2B Success
Win sales with tales | Podcaster, B2B Marketing, Founder @Sproutworth
Articles
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2 months ago |
nealschaffer.com | Neal Schaffer |Vinay Koshy |Konrad Sanders |Lucy Manole
User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers and detailing their genuine experiences, companies can use UGC ads to better resonate with their audiences, increase engagement stats, and boost conversions.
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Jan 16, 2024 |
nealschaffer.com | Neal Schaffer |Moss Clement |Vinay Koshy
Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI has disrupted an entire industry by being not only novel but also inexpensive. However, AI content is highly controversial.
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Sep 26, 2023 |
theinclined.substack.com | Vinay Koshy
Question: Is empathy the world’s most important skill?
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Sep 21, 2023 |
nealschaffer.com | Neal Schaffer |Vinay Koshy
As the amount of content you produce grows, keeping track of it, how it performs, and the value it provides to your users is crucial. Conducting a content audit can help you navigate your strategy to create content more effectively and efficiently. A content audit is vital to any content marketing strategy that aims to measure results and evaluate previous marketing efforts. It takes into account your primary objectives, and content performance metrics to help you prepare a future content plan.
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Aug 28, 2023 |
sproutworth.com | Vinay Koshy
In today’s hyper-connected world, empathy has become the unlikely hero reshaping the way businesses operate. The power of empathy in business lies in its ability to forge genuine connections with customers, cultivate a loyal workforce, and drive remarkable success. But what if we told you there’s a new player in town, one that has the potential to take empathy to unprecedented heights? Enter Artificial Intelligence (AI), the ever-evolving technology that is reshaping industries across the board.
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