Krishnan Venkata

Jul 23, 2024 | consumergoods.com | Krishnan Venkata

There’s never an off-season for CPG leaders, mainly because the industry’s inherent volatility gives companies an edge. But inflation has been a particularly persnickety nuisance of late, resulting in dramatic price fluctuations, channel disruptions, and other shifts in e-commerce/DTC sales that have shrunk already narrow price margins even further. Those looking for a simple answer will be disappointed because these are foundational issues that can’t be solved by a single innovation.

Jun 23, 2024 | chiefmarketer.com | Kaylee Hultgren |Miles Marmo |Adam Rossow |Krishnan Venkata

When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned stage designer behind Instagram’s critically-acclaimed Storyscape activation at the 2018 festival. Devlin’s “Reels Cinema,” a structure built from the ground up within the Meta Beach footprint, featured a seven-minute film crafted in 9:16 vertical video.

Jun 16, 2024 | chiefmarketer.com | Kaylee Hultgren |Miles Marmo |Adam Rossow |Krishnan Venkata

“It is really important that you, as a leader, understand that your role is to inspire and motivate. It’s not about what it is you do, but how you do it.

Jun 16, 2024 | chiefmarketer.com | Kaylee Hultgren |Bryan Law |Adam Rossow |Krishnan Venkata

Efficient growth is now “in,” and not just with the CFO. Nearly every company, regardless of size or sector, is still navigating layoffs and budget cuts. No matter what part of the organization you are in, you are probably required to drive the same results with fewer resources. But how can you drive the same ROI, and the same profitability, with fewer folks and less money?

Jun 9, 2024 | chiefmarketer.com | Kaylee Hultgren |Miles Marmo |Adam Rossow |Krishnan Venkata

The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win for the organization, whose mission is to drive soccer forward in the United States and Canada.