Kristen McCabe

Nov 4, 2024 | learn.g2.com | Mara Calvello |Kristen McCabe |Dhiraj Nallapaneni |Gina Carr

The software we buy, the vacations we take, the food we eat - there is a digital platform available for virtually anything you want to review. And between just the leaders in each of those categories: G2, Trip Advisor, and Yelp, people have left over 1.3 billion reviews combined. A better product, a more enjoyable adventure, and a tastier meal are all on the other side of these reviews. But what exactly do companies do with reviews once they receive them?

May 14, 2024 | g2.com | Kristen McCabe

In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers. Your business can use marketing analytics tools to understand what customers want to know about your product. Once you have this information, the next step is to showcase your product and its benefits to your target audience. This strategy involves a mix of data, analysis, and storytelling.

Mar 23, 2023 | learn.g2.com | Kristen McCabe |Hannah Tow |Christa Parrish

If you're here, you probably have an idea of what type of event you want to execute. You’re either down to the final few options and you need to know a few more details to make the final plan, or you’re ready to start putting the pieces together!The best way to deal with an extensive laundry list of tasks – and not a ton of time to do those tasks – is to have a plan of attack.

Mar 17, 2023 | learn.g2.com | Mary Clare Novak |Kristen McCabe |Mara Calvello

Personal or professional - setting healthy boundaries is essential. Finding the perfect work-life balance between heavy workloads, career goals, relationships, and hobbies seems impossible. In an ideal world, our jobs will end with our working hours, leaving us enough time to focus on other things. However, the passion for succeeding professionally often pushes aside the boundaries needed for personal and mental well-being.