Leslie Blount

1 week ago | campaignlive.com | Leslie Blount

This week’s creative standouts put a beautiful spin on aging, makes a hair-raising case for more comedy in men’s grooming while staying true to brand, puts a fun spin on a taste test that could’ve (and might’ve been) been a pooper and hits the nostalgia sweet spot with the return of an unlikely icon (or two). While the creative is light with humor, music and visuals, the weight and richness of the message is clear: Don’t overthink it. Just go with the flow.

1 week ago | campaignlive.com | Leslie Blount

Against the backdrop of the upcoming Cannes Lions International Festival of Creativity, the ad industry’s awards season is officially underway. But the recent talk of ad land is around the annual event that honors the most effective advertising, the 2025 Effie Awards U.S. gala, that ended with a bloody good upset.

2 weeks ago | campaignlive.com | Leslie Blount

The beauty of creative marketing is it can make even the most mundane things interesting. Need to walk the dog? It’ll improve your health and make you happier! Need to modernize that media plan or get glaze-eyed just thinking about how adtech works? Add some poetry andMad Men-era references!These latest campaigns leaned into putting a fresh spin on some well-worn tales, added some spice and flair to overlooked stories. Watch and take note.

2 weeks ago | campaignlive.com | Leslie Blount

Wayfair has taken its “Wayborhood” on the road as it ventures beyond the e-commerce space. Commuters, tourists and passersby walking through Vanderbilt Hall in New York’s Grand Central Terminal got a pleasant surprise and some plushy respites last week when the home goods retailer along with former NBA All-Star Blake Griffin brought the purple passion of its fictional neighborhood to life.

2 weeks ago | prweek.com | Leslie Blount

NEW YORK: If you were one of the millions of people duped by images of Pope Francis dripped out in a designer puffer coat, a water-logged and teary-eyed little girl wearing a lifevest holding a puppy fleeing a storm in a boat or a phalanx of smiling women wearing red “Swifties for Trump” T-shirts, Columbia Journalism Review’s PSA is worth a watch.