Leslie Blount

Brooklyn

Senior Reporter at Campaign (US)

Human. Being.

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Articles

Gobierno de Chile ‘Don’t Stop Motion’ by VML Chile

1 week ago | campaignlive.com | Leslie Blount

For full access to this article, you must be a Campaign US subscriber. Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year. If you are already a subscriber and can't see this article: Click here to activate your subscription. For support, please email: [email protected] or call (800) 381-0891.
Campaign Chemistry: NBCU's Karen Kovacs

2 weeks ago | campaignlive.com | Luz Corona |Leslie Blount

With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU’s multi-platform strategy — from the cultural dominance of Bravo to the growing importance of Telemundo in reaching Hispanic audiences. They also discuss lessons from past campaigns, how news continues to anchor audience trust and why emerging sports talent may be the future of brand storytelling.
Slate ‘Introducing: Slate’ by Mischief @ No Fixed Address

2 weeks ago | campaignlive.com | Leslie Blount

For full access to this article, you must be a Campaign US subscriber. Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year. If you are already a subscriber and can't see this article: Click here to activate your subscription. For support, please email: [email protected] or call (800) 381-0891.
Creative roundup: Hilton turns complaints into a campaign; WhistlePig gets ‘Sticky Icky’ and more

2 weeks ago | campaignlive.com | Leslie Blount

What do Yetis, a maple syrup infused with cannabis terpenes, a magazine celebrating its 100th anniversary and a hospitality company turning guest complaints into comedic gold have in common? On the surface, absolutely nothing. But in the marketing world, they’re prime examples of brands turning potentially sticky situations into marketing brilliance.
Ad of the week: Panda Express ‘Have You Eaten Yet?’ by Opinionated

2 weeks ago | campaignlive.com | Leslie Blount

For full access to this article, you must be a Campaign US subscriber. Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year. If you are already a subscriber and can't see this article: Click here to activate your subscription. For support, please email: [email protected] or call (800) 381-0891.
Campaign Chemistry: Pepsi's Jenny Danzi

2 weeks ago | campaignlive.com | Leslie Blount

What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy — and legal teams. What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy—and legal.
Campaign Chemistry: PepsiCo's Jenny Danzi

3 weeks ago | campaigncanada.ca | Leslie Blount

What does it take to modernize one of the most recognizable brands in the world? For PepsiCo, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy—and legal. In this episode, I talk with Jenny Danzi, PepsiCo’s head of brand marketing, about the ‘Food Deserves Pepsi’ campaign and how her team is adapting to reach Gen Z and Millennial audiences.
Campaign Chemistry: PepsiCo's Jenny Danzi

3 weeks ago | campaignlive.com | Leslie Blount

What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy — and legal teams. What does it take to modernize one of the most recognizable brands in the world? For PepsiCo, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy—and legal.
What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

3 weeks ago | campaignasia.com | Leslie Blount

This past weekend, the NY Auto Show celebrated its 125th anniversary. But what normally would have been a joyous occasion filled with fanfare from automakers and car enthusiasts alike was cast with trepidation for some and cautious optimism for others in the wake of the Trump administration’s 25% automotive import tariffs. The move threatens to send the price of cars skyrocketing for American consumers already reeling from higher prices on groceries and other essential goods.
What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

3 weeks ago | campaignlive.com | Leslie Blount

CMO Sean Gilpin tells Campaign how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward. This past weekend, the NY Auto Show celebrated its 125th anniversary. But what normally would have been a joyous occasion filled with fanfare from automakers and car enthusiasts alike was cast with trepidation for some and cautious optimism for others in the wake of the Trump administration’s 25% automotive import tariffs.