Leslie Blount

Brooklyn

Senior Reporter at Campaign (US)

Human. Being.

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Articles

JCPenney hopes shoppers say ‘Yes’ to its bold ‘Reawakening’

2 weeks ago | campaignlive.com | Leslie Blount

JCPenney is ready for its close-up. The legacy retailer, which started off the year with the news that it hadselected Mischief @ No Fixed Address as its creative AORandmerged with SPARC Group to form Catalyst Brands, has launched a bold new campaign and platform to announce its “reawakening” and reintroduce itself to shoppers while slyly validating its existing customers who may have considered it somewhat of an inside secret.
Ad of the Week: Liquid Death and MaryRuth ‘Kill Clowns In Your Dreams’

2 weeks ago | campaignlive.co.uk | Leslie Blount

Ad of the Week: Liquid Death and MaryRuth ‘Kill Clowns In Your Dreams’The Death Machine team once again chooses violence in support of a good night’s sleep.
Cheetos’ launches limited edition fashionably functional pants

2 weeks ago | campaignasia.com | Leslie Blount

Cheetos (smartly) waited until April Fools’ Day was a distant memory before releasing its iteration of “snack couture,” as fans might think this perfectly cheesy product launch is too good to be true.
Cécred celebrates Ulta launch with new, Beyoncé branded campaign

2 weeks ago | campaignlive.com | Leslie Blount

The Wieden + Kennedy-led campaign is the brand’s first since its launch a year ago. In a world where celebrity-owned brands are as common as their appearances in Super Bowl commercials, it is not unusual when a famous face launches a haircare brand.
Cheetos’ fashionably functional pants are cheesy - by design

2 weeks ago | campaignlive.com | Leslie Blount

Cheetos (smartly) waited until April Fools’ Day was a distant memory before releasing its iteration of “snack couture,” as fans might think this perfectly cheesy product launch is too good to be true.
Sanpellegrino ‘The Nice Guys’ by Ogilvy

2 weeks ago | campaignlive.co.uk | Leslie Blount

The brand taps ‘The Sopranos’ stars to move some product in this spot by Ogilvy.
Mami Wata’s ‘Bald Faces’ by Artplan

2 weeks ago | campaignlive.co.uk | Leslie Blount

Facial recognition takes a weird turn in this humorous skincare spot from Artplan.
CPK and Busy Philipps poke fun at ‘delusional rebrands’ and hit a sweet spot with fans

2 weeks ago | campaignlive.com | Leslie Blount

In a marketing landscape where brands like to generate buzz by faking the deaths of its mascots (looking at you, Planter’s and Duolingo), California Pizza Kitchen opted to celebrate its 40th birthday by going in a slightly different direction: Faking its own midlife crisis. And fans ate it up. The Beverly-Hills-born pizza restaurant chain now known by its shortened moniker, CPK, recently pulled a ruse on fans when it released The New CPK: Fresh.
Creative roundup: April Fools’ Day 2025 post-mortem

3 weeks ago | campaignlive.com | Leslie Blount

These brands took their marketing stunts quite seriously on the most duplicitous day of the year. The first day in April, also known as April Fools’ Day for fans of pranks and hoaxes, is historically triggering for people with trust issues, even more so in the current climate, where misinformation and patent falsehoods run rampant on a daily basis on social media and mainstream media outlets.
Klick Health’s ‘arresting’ anti-trafficking PSA for The Exodus Road

3 weeks ago | campaignlive.com | Leslie Blount

The dual-screen experience created by Klick Health encourages audiences to take a second look at the signs of human trafficking. Content warning: This story contains information about human trafficking and sex trafficking. Some images in the work and descriptions may be triggering. Klick Health’s new campaign for The Exodus Road may cause you to take a second look if you spot a lovey-dovey couple on a romantic getaway.