Leslie Blount

5 days ago | campaignlive.com | Eric Berger |Leslie Blount

After sparking backlash from outraged customers for discontinuing its Hemi V8 engine last year, Ram decided to reverse course in a new ad, with its CEO at the wheel delivering the brand’s mea culpa. The popular engine, immortalized in classic Ram truck commercials in which one driver asks another, “That thing got a Hemi?,” is “revved” back to life in the Stellantis brand’s new Ram-Demption campaign from Argonaut. The campaign also promotes the brand’s return to NASCAR.

1 week ago | campaignlive.com | Leslie Blount |Luz Corona

Benito Antonio Martínez Ocasio, better known to music lovers asBad Bunny, may be a global superstar, but his fans know his heart remains in his native Puerto Rico. And now that message has resonated loud and clear with the judges in Cannes, who selected Tracking Bad Bunny — the brilliant and cleverly named campaign promoting the Boricua artist’s latest album — as the winner of the Grand Prix award in the Entertainment Lion for Music category at this year’s Cannes Lions Festival.

3 weeks ago | campaignlive.com | Leslie Blount

Less canceling of plans and more bonding over hard seltzer in an undisclosed location. Caleb Pressley is not about to let friends bail on friends this summer onhiswatch. As White Claw’s official (and cheekily monikered) No Bail Bondsman, the gloriously maned podcast host is here to let us know there’s no “get out of jail free” card for getting out of  plans this season, and cop-outs will not be accepted — or allowed.

3 weeks ago | campaignlive.com | Leslie Blount

As brand marketers get ready to head to Cannes to celebrate previously lauded creative marketing efforts and wind down this year’s awards season, many have kicked off the month with a brand new batch of campaigns they hope will find their way into next year’s list of contenders. Picture Taylor Swift at the Grammys announcing her new album while onstage collecting herAgency of the Yearaward.

3 weeks ago | campaignlive.com | Leslie Blount

When life hands you lemons … open a savings account with interest. Synchrony Bank’s tear-inducing new campaign may accomplish its goal of helping you save money, but it may come at the cost of leaving you emotionally spent.