Luz Corona

New York

Editor-in-Chief at Campaign (US)

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Articles

‘Tracking Bad Bunny’ team hopes Grand Prix win inspires people to find Puerto Rico

1 week ago | campaignlive.com | Leslie Blount |Luz Corona

Benito Antonio Martínez Ocasio, better known to music lovers asBad Bunny, may be a global superstar, but his fans know his heart remains in his native Puerto Rico. And now that message has resonated loud and clear with the judges in Cannes, who selected Tracking Bad Bunny — the brilliant and cleverly named campaign promoting the Boricua artist’s latest album — as the winner of the Grand Prix award in the Entertainment Lion for Music category at this year’s Cannes Lions Festival.
Campaign Chemistry: Saylor's Will Trowbridge

2 weeks ago | campaignlive.com | Luz Corona

In today's world, every good marketer needs an "escape hatch" plan in case social platforms go awry. But Saylor co-founder and CEO Will Trowbridge knew this years ago. In this episode of Campaign Chemistry, Trowbridge joins Campaign editor Luz Corona to discuss how the Netflix alum built one of the fastest-growing agencies by redefining social-first creative.
Campaign Chemistry: X&O’s Brett Banker and Eric Segal

3 weeks ago | campaignlive.com | Luz Corona

After nearly two decades together at major shops, Brett Banker and Eric Segal launched X&O (Experts and Officers) in 2023 with a bold proposition: no pitching and no “agency bloat.” Just expert-led sprints designed to solve real problems — quickly. As the traditional holding company model faces change and independent agencies gain prominence, Banker and Segal provide a candid perspective on contemporary creative collaborations and guidance for aspiring agency leaders.
Airbnb goes backstage at Lollapalooza

3 weeks ago | campaignlive.com | Eric Berger |Luz Corona

Trekking across the globe for the Lollapalooza experience? Airbnb is right there with you. As Airbnb works to transition from being a platform that allows people to rent private residences to one that also offers recreation options, the company is partnering with Live Nation Entertainment to sell experiences at its Lollapalooza music festivals around the world.
Campaign Chemistry: Hinge's Jackie Jantos

1 month ago | campaignlive.com | Luz Corona

Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging. And yet, the Hinge marketing team is here to keep the app's promise. In this episode of Campaign Chemistry, Hinge president and CMO Jackie Jantos discusses the unique approach of Hinge in the dating app landscape, emphasizing its mission to encourage real-life connections, especially among Gen Z.
The time NBCU placed 28 Bravolebrities on stage at Radio City Music Hall

1 month ago | campaignlive.com | Luz Corona

The 2025 upfronts have come and gone, but theWickedmemories live on. Campaign sat down with NBC CMO of advertising and partnerships Josh Feldman for a behind-the-scenes look at the network’s showstopping upfront that kicked off the week. From early planning in Q4 to a show-stopping spectacle at Radio City Music Hall — complete with Seth MacFarlane’s upfront song and a “workout” sizzle reel from Bravo stars — the goal was clear: Spotlight NBCU’s future-facing content and unmatched portfolio.
Campaign Chemistry: Tribeca Enterprises' Christopher Brady

1 month ago | campaignlive.com | Luz Corona

In this episode ofCampaign Chemistry, Luz Corona sits down with Tribeca Enterprises president, global chief commercial officerChristopher Brady to talk about the Tribeca Festival’s next chapter. From expanding beyond film to spotlighting immersive experiences, podcasts and branded content, Tribeca is reshaping what a festival can be.
Microsoft tailors Copilot rollout efforts to the 62 million Latino consumers in the U.S.

1 month ago | campaignlive.com | Luz Corona

The tech giant’s Abuela-Approved AI campaign was created with Boden to showcase how Copilot can be of service to the ‘200 percenters’ in the U.S.Mamas, meet the two new comadres (a Spanish term of endearment for describing a close friend) waiting for you in Microsoft’s Copilot: Elm and Alder. Copilot, Microsoft’s AI tool that was born out of a multiyear, multibillion-dollar investment with OpenAI, initially launched in 2023 as a successor to Bing chat.
Campaign Chemistry: SeeMe Index's Asha Shivaji

1 month ago | campaignlive.com | Luz Corona

Much like the Campaign award she received a few weeks ago, Asha Shivaji is an inspiring woman. The CEO of SeeMe Index — a company that uses responsible AI to track how inclusive brands really are — shares her journey from digital marketing to founding a company focused on inclusive marketing.
Possible was more than a tech conference, but not for the obvious reasons

1 month ago | campaignlive.com | Luz Corona

Earlier this week, the third annual Possible conference took place at the Fontainebleau Miami Beach. The “premier marketing event for business leaders and decision makers” has grown significantly as this year saw a record-breaking 5,400-plus total attendees, nearly twice as many as 2024 attendance that totaled 3,600. The speaker lineup was solid.