Luz Corona

New York

Editor at Campaign (US)

Featured in: Favicon

adweek.com Favicon

3blmedia.com Favicon

justmeans.com Favicon

flipboard.com Favicon

socialmediaweek.org Favicon

campaignlive.com Favicon

campaignlive.co.uk Favicon

prweek.com Favicon

campaignasia.com Favicon

campaigncanada.ca

Articles

Campaign Chemistry: Hinge's Jackie Jantos

1 week ago | campaignlive.com | Luz Corona

Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging. And yet, the Hinge marketing team is here to keep the app's promise. In this episode of Campaign Chemistry, Hinge president and CMO Jackie Jantos discusses the unique approach of Hinge in the dating app landscape, emphasizing its mission to encourage real-life connections, especially among Gen Z.
The time NBCU placed 28 Bravolebrities on stage at Radio City Music Hall

2 weeks ago | campaignlive.com | Luz Corona

The 2025 upfronts have come and gone, but theWickedmemories live on. Campaign sat down with NBC CMO of advertising and partnerships Josh Feldman for a behind-the-scenes look at the network’s showstopping upfront that kicked off the week. From early planning in Q4 to a show-stopping spectacle at Radio City Music Hall — complete with Seth MacFarlane’s upfront song and a “workout” sizzle reel from Bravo stars — the goal was clear: Spotlight NBCU’s future-facing content and unmatched portfolio.
Campaign Chemistry: Tribeca Enterprises' Christopher Brady

2 weeks ago | campaignlive.com | Luz Corona

In this episode ofCampaign Chemistry, Luz Corona sits down with Tribeca Enterprises president, global chief commercial officerChristopher Brady to talk about the Tribeca Festival’s next chapter. From expanding beyond film to spotlighting immersive experiences, podcasts and branded content, Tribeca is reshaping what a festival can be.
Microsoft tailors Copilot rollout efforts to the 62 million Latino consumers in the U.S.

4 weeks ago | campaignlive.com | Luz Corona

The tech giant’s Abuela-Approved AI campaign was created with Boden to showcase how Copilot can be of service to the ‘200 percenters’ in the U.S.Mamas, meet the two new comadres (a Spanish term of endearment for describing a close friend) waiting for you in Microsoft’s Copilot: Elm and Alder. Copilot, Microsoft’s AI tool that was born out of a multiyear, multibillion-dollar investment with OpenAI, initially launched in 2023 as a successor to Bing chat.
Campaign Chemistry: SeeMe Index's Asha Shivaji

1 month ago | campaignlive.com | Luz Corona

Much like the Campaign award she received a few weeks ago, Asha Shivaji is an inspiring woman. The CEO of SeeMe Index — a company that uses responsible AI to track how inclusive brands really are — shares her journey from digital marketing to founding a company focused on inclusive marketing.
Possible was more than a tech conference, but not for the obvious reasons

1 month ago | campaignlive.com | Luz Corona

Earlier this week, the third annual Possible conference took place at the Fontainebleau Miami Beach. The “premier marketing event for business leaders and decision makers” has grown significantly as this year saw a record-breaking 5,400-plus total attendees, nearly twice as many as 2024 attendance that totaled 3,600. The speaker lineup was solid.
Campaign Chemistry: NBCU's Karen Kovacs

1 month ago | campaignlive.com | Luz Corona |Leslie Blount

With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU’s multi-platform strategy — from the cultural dominance of Bravo to the growing importance of Telemundo in reaching Hispanic audiences. They also discuss lessons from past campaigns, how news continues to anchor audience trust and why emerging sports talent may be the future of brand storytelling.
Who won the week? Women in advertising

1 month ago | campaignlive.com | Luz Corona

This week was for the girls. In a serendipitous series of calendar events this week, I found myself chatting with a lot of women in the industry and, to steal the theme of Campaign’s Inspiring Women event held yesterday, I can only summarize by stating … I am leaving this week feeling inspired. Inspired by resilience.
Campaign Chemistry: We Are Rosie’s Maria Lamonica

1 month ago | campaignlive.com | Luz Corona

We Are Rosie wants people to work. The marketing solutions platform was created in 2018 by former ad exec Stephanie Nadi Olson to provide freelance marketers with opportunities to create project-based work with the flexibility that comes with working remotely. In return, they would receive exposure to opportunities of working with major brands without having to upend their lives, in addition to receiving benefits that typically come with full-time employment.
Campaign Chemistry with Panera and 72AndSunny

1 month ago | campaignlive.com | Luz Corona

Dek: Campaign sits down for a BTS look at Panera’s first campaign since the fast-casual dining brand selected 72andSunny as its agency of record. Have you ever eaten something that ‘just meals good’? That’s the premise of Panera’s fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z.