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1 week ago | 
campaignlive.com | Luz Corona
Dek: Campaign sits down for a BTS look at Panera’s first campaign since the fast-casual dining brand selected 72andSunny as its agency of record. Have you ever eaten something that ‘just meals good’? That’s the premise of Panera’s fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z.
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1 week ago | 
campaignlive.com | Luz Corona
Tariffs on. Tariffs off.Tax deductibilityin question. Tight marketing budgets. Consumer behaviors in flux. Advertisers have been ducking curveballs left and right under President Trump’s administration since he took office on January 20.
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2 weeks ago | 
campaignlive.com | Luz Corona
In this episode of Campaign Chemistry, the Campaign team took a special field trip a few subway stops away to the NY headquarters of Uncommon Creative Studio to clink champagne glasses with its co-founder, Nils Leonard, celebrating the agency's recent win as Campaign's Agency of the Year in the US.
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3 weeks ago | 
campaignlive.com | Luz Corona
The SVP of marketing shares a BTS look at the (hilarious) Liquid Death creative team and the recent partnership with Madison Square Garden taking the brand to the next level. From heavy metal to hydration, the rise of the Liquid Death brand proves that strong marketing can revolutionize any brand category. Even water.
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3 weeks ago | 
campaignasia.com | Luz Corona
The creative brain behind the Oatly Department of Mind Control has left the farm. John Schoolcraft, the award-winning global creative director behind the popular oatmilk brand, confirmed in a recent interview with Swedish publication Resumé that he stepped back from his role as head creative in June 2024, but stayed on as an advisor. Now, after 13 years with the brand, he is stepping back from his advisor responsibilities as well. “When is it time to leave a company you’ve helped build?
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3 weeks ago | 
campaignlive.com | Luz Corona
The creative brain behind the Oatly Department of Mind Control has left the farm. John Schoolcraft, the award-winning global creative director behind the popular oatmilk brand, confirmed in a recent interview with Swedish publication Resumé that he stepped back from his role as head creative in June 2024, but stayed on as an advisor. Now, after 13 years with the brand, he is stepping back from his advisor responsibilities as well. “When is it time to leave a company you’ve helped build?
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4 weeks ago | 
campaignlive.com | Luz Corona
The global head of creative and content shares a look under the hood on creating meaningful stories for business leaders in the US, EMEA and APAC. At the heart of the ad industry’s evolution is storytelling. But in a world driven by data and content saturation, how do brands create narratives that truly resonate? Ashish Verma, the driving creative force behind Bloomberg Media Studios, has built a career on answering that question.
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4 weeks ago | 
campaignlive.com | Luz Corona
The global head of creative and content shares a look under the hood on creating meaningful stories for business leaders in the US, EMEA and APAC. At the heart of the ad industry’s evolution is storytelling. But in a world driven by data and content saturation, how do brands create narratives that truly resonate? Ashish Verma, the driving creative force behind Bloomberg Media Studios, has built a career on answering that question.
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4 weeks ago | 
campaigncanada.ca | Luz Corona
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4 weeks ago | 
campaignlive.com | Will Green |Gideon Spanier |Cecilia Garzella |Luz Corona
Billings data for Omnicom and IPG agencies in Campaign's 2025 School Reports shed light on how the two holding companies are faring as they prepare to merge. Within Omnicom, media shop Hearts & Science showed the most billings growth at 115%, while AMV BBDO was second with 14%. PHD came next with 10% growth, followed by Lucky Generals with 8% and OMD with 2%. Billings at TBWA declined by 18%, while the biggest drop among Omnicom’s agencies came at Adam & Eve/DDB, which fell by 41%.
