Linking websites

Jul 30, 2024 | ahrefs.com | Ryan Law |Linking websites

What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations:Author: Daniel PriestleyFirst published: 2015Recommended by: Joshua HardwickHere’s why Joshua recommends this book:“It’s one of those books where the lessons seem obvious in hindsight. You’re reading it thinking “ohhh….

Apr 22, 2024 | ahrefs.com | Ryan Law |Chris Haines |Linking websites

A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can you do it, too? In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead. It gives you the experience to develop your leadership skills, and you can also share your knowledge and help others learn and grow.

Jan 18, 2024 | ahrefs.com | Mateusz Makosiewicz |Sam Underwood |Linking websites

For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales funnel and more likely to purchase.

Jun 16, 2023 | ahrefs.com | Chris Haines |Linking websites

If you want to create a blog but don’t know where to start, it’s worth putting in some time to find a good blog niche. But how can you find one? Finding your blog niche ideaIn my experience, identifying a good blog niche is usually determined by three things:It has high Traffic Potential. (TP estimates how much search traffic the top-ranking site gets for your keyword.)It has a low Keyword Difficulty.

May 11, 2023 | ahrefs.com | Chris Haines |Linking websites

It can be alarming if your website’s Google rankings drop suddenly. But before you make any changes, it’s important to check certain things first. 1. Check for any Google algorithm updatesGoogle’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted. Google doesn’t like low-quality or misleading results appearing at the top of its organic search results, so it runs regular algorithm updates to preserve the quality of its search index.