Sam Underwood

Jan 18, 2024 | ahrefs.com | Mateusz Makosiewicz |Sam Underwood |Linking websites

For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales funnel and more likely to purchase.

Jul 23, 2023 | alliancemagazine.org | Sam Underwood |Simon Hungin |Elika Roohi

It is a curious consequence of the pandemic that so many have turned inwards and lost a global perspective. Not just in terms of what we do, but also of what we consider relevant for our learning. TPW’s 2023 Global Journey to Brazil was a reminder of why looking outside of Europe and North America is so important, whether or not we are funding there.