Lisa Raehsler

Minneapolis

Columnist at Search Engine Journal

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Articles

How To Use Paid Search & Social Ads For Promoting Events

1 week ago | searchenginejournal.com | Lisa Raehsler |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions, you’ll get better results by treating your event like a stand-alone campaign. Here’s how to approach it with paid search and social ads that drive participation.
Why Your Ad's Success Metrics Are Already Obsolete (And What Savvy Advertisers Are Doing Instead)

1 month ago | thepaidmediamix.substack.com | Lisa Raehsler

Welcome to The Paid Media Mix— your source for real-world insights on AI, ad strategy, and what’s driving performance in today’s digital ad landscape. In this edition, I’m breaking down how AI is reshaping the way we measure success in paid campaigns and why surface-level metrics like CTR are no longer enough. If you’re still using click-through rates and impressions to guide strategy, you’re only seeing a fraction of the full picture.
The Paid Media Mix

1 month ago | thepaidmediamix.substack.com | Lisa Raehsler

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How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features

1 month ago | searchenginejournal.com | Lisa Raehsler |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

Almost every major ad platform now offers some form of AI-generated copy. While these tools can speed up the process of launching campaigns, they often create headlines and descriptions that lack the creativity or relevance needed to get results. In this article, we will focus on how to get the most from Google Ads AI-assisted features without letting automation take over your messaging.
The Paid Media Mix

1 month ago | thepaidmediamix.substack.com | Lisa Raehsler

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How AI Is Changing The Way We Measure Success In Digital Advertising

2 months ago | searchenginejournal.com | Lisa Raehsler

Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI, new technologies are having an impact on how we approach and measure performance and success, causing a major change in customer behavior.
Remarketing Strategies with Automated Nurturing Sequences in Google Ads

2 months ago | ppchero.com | Lisa Raehsler

Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences are a more strategic approach.
The Paid Media Mix

2 months ago | thepaidmediamix.substack.com | Lisa Raehsler

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The Paid Media Mix

Mar 19, 2025 | thepaidmediamix.substack.com | Lisa Raehsler

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From Generative AI to ROI: Smarter Ads Win

Feb 24, 2025 | linkedin.com | Lisa Raehsler

Microsoft just released its first generative AI guide for SEM and SEO pros—but with years of PPC experience, here’s my expert take on what matters most for driving results with paid ads. If you’re still managing ad campaigns the old way, you’re leaving money on the table. AI is already transforming paid advertising, helping brands create campaigns faster, with smarter personalization and stronger ROI.