Logan Welbaum

Jun 12, 2024 | mytotalretail.com | Logan Welbaum

On April 24, President Biden signed into law the Protecting Americans from Foreign Adversary Controlled Applications Act, which had one immediate, if not explicit, purpose: Wrest control of the social media application TikTok from the potential influence of the Chinese government.

Jun 9, 2024 | chiefmarketer.com | Kaylee Hultgren |Logan Welbaum |Miles Marmo |Adam Rossow

The margins for most small businesses today are tighter than ever, and the options for reaching a consumer base can be downright head-spinning for an owner accustomed to  hanging a shingle, taking out an ad in the local paper and calling it a day. Even someone a bit more savvy in modern marketing and social media channels may have trouble identifying the optimal strategy for a given business or industry.

May 30, 2024 | smallbusinesscurrents.com | Logan Welbaum |Maria Valdez Haubrich

If you’re a small business owner, it’s likely that you’re a skilled craftsperson, a gifted manager or a natural in sales. But let’s face it: Chances are you haven’t been trained as a marketer, advertiser or social media specialist. Perhaps you’re the person in charge of running a social media account for a small business. It could be that you already have some knowledge or experience in wooing a digital audience.