Louise Antoniou

1 month ago | mediacat.uk | James Swift |Mike Piggott |Eaon Pritchard |Louise Antoniou

PHD’s in-depth research turned a product campaign for HSBC’s revamped Premier account into a brand-building opportunity by identifying the shared mindset of potential customers — present and future. The agency was briefed by the bank to drive fame, awareness and cut through to a premium, affluent audience; those who would be eligible for its Premier account. ‘The key ask was to feel big, get noticed, and drive stature for HSBC,’ said PHD’s media director, Johanna Finn.

1 month ago | mediacat.uk | Svilena Keane |James Swift |Louise Antoniou |Louise Millar

A TikTok-like platform for news — Noosphere — hit the US app stores last week. The platform offers subscribers who pay between $14.99 and $19.99 per month an endless scroll of content created by experienced, independent journalists. It looks like it ticks a lot of the boxes for the audiences leaving traditional media behind in favour of news creators. But can it replicate the success of individual influencers?

2 months ago | mediacat.uk | Mike Piggott |Faris Yakob |Louise Antoniou |Natasha Randhawa

Spotify’s decision to build a programmatic tech stack is the reason advertisers aren’t flocking to the platform, according to the company’s chief financial officer. Christian Luiga addressed Spotify’s disappointing advertising growth during the company’s Q4 earnings call on 4 February. Moving into programmatic ‘takes time’, said Luiga. He added that Spotify was ‘on the ball now’, and that 2025 will be the year it builds its offering, and 2026 will be when it achieves scale.