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1 month ago | 
mediacat.uk | Svilena Keane |James Swift |Louise Antoniou |Louise Millar
A TikTok-like platform for news — Noosphere — hit the US app stores last week. The platform offers subscribers who pay between $14.99 and $19.99 per month an endless scroll of content created by experienced, independent journalists. It looks like it ticks a lot of the boxes for the audiences leaving traditional media behind in favour of news creators. But can it replicate the success of individual influencers?
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Dec 23, 2024 | 
mediacat.uk | Louise Millar
Cameo burst onto the scene back in 2016 offering personalised video messages from stars, big and small. From heartfelt birthday wishes to hilariously specific shoutouts, Cameo turned the previously unimaginable — direct engagement with celebrities — into a click-and-pay reality. In its heyday this wasn’t just a novelty, it was revolutionary. Yet today, with TikTok reigning supreme and a downturn in profit for Cameo, one has to ask: does it still hold any appeal for the youth market?
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Sep 18, 2024 | 
mediacatmagazine.co.uk | Mike Piggott |Harry Kinnear |Louise Millar |Simon Akers
The creative agency SuperHeroes has launched a new luxury division: SuperHeroes Deluxe. The new division aims to strengthen the agency’s Gen Z offering and transform luxury advertising. SuperHeroes identified a gap in the market after collecting insights from the luxury clients (Balenciaga, Jimmy Choo, and Louis Vuitton) of its digital art collective, JIMMY, and speaking to its Gen Z insight panel, The Robins.
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Jul 17, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Mark Byrne |Louise Millar |Andrea Buzzi
Since the rise of the platform, we have seen countless content creators do outfit change transitions, throwing shoes into the air or falling onto laid-out clothes. We have seen travel transitions — with people filming themselves at the airport, jumping over their phones and into new destinations — as well as impressive makeup and Christmas decoration transitions. While this type of content is not new, brands are now hopping on the trend and adding an unexpected twist.
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Apr 2, 2024 | 
mediacatmagazine.co.uk | Mike Piggott |Mark Byrne |Louise Millar |Angie Gola-Ebue
What do you think of when you think of OnlyFans? Well, for those of us that ever do think of OnlyFans… nudity, right? Maybe adult content and creators? Well, in August 2021, for those not in the know, OnlyFans launched OFTV: a new ‘safe for work’ streaming platform. I say safe for work in quotation marks but I shouldn’t, because it seems like the company has gone out of its way to get across the message that the platform really is safe for work.
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Mar 28, 2024 | 
thedrum.com | Louise Millar
Seed's Louise Millar knows a thing or two about how brands should operate in Gen Z spaces. She shares how a little respect goes a long way in getting the best outcomes when working with communities. / NBCFrom music collectives to grassroots football teams, there's been a meteoric rise in the establishment of 'for youth, by youth' communities in the past five years. Why? Because Gen Z, frequently dubbed the loneliest generation, craves connection and intimacy in the information age.
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Mar 6, 2024 | 
mediacatmagazine.co.uk | Emily McDonnell |Louise Millar |Jon Crane |Louise Leitsch
For those of us who remember the origins of blogging, the recent resurgence of the format has a touch of nostalgia about it. But for Gen Z, the discovery of long-form written content is proving to be a resounding hit. Whether it’s blogs and newsletters or even vlogs, I’ve seen a tangible step change in the popularity of content that offers a deeper snapshot into the world of its creator.
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Feb 27, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Louise Millar |Andrea Buzzi |Sam Collenette
In the halcyon days of dial-up internet and Top of the Pops (1964-2006), the artists of the nineties existed in a realm that verged on mythical. It was an era of eclectic, dynamic contrast; the golden age of R&B, Grunge galvanising counterculture, Hip hop’s burgeoning main-streaming. At five years old, for me (and perhaps many of us) it was the pop stars who possessed the most potent allure.
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Jan 29, 2024 | 
mediacatmagazine.co.uk | Louise Millar |Anna Hickey |Alastair Bannerman |Alex Altman
Gen X tends to get forgotten by the marketing industry, particularly in favour of focusing on Gen Z, then millennials, and sometimes even boomers. Gen X just get on with it. We decided to try and redress the balance and ask our network what gets them fired up about this somewhat forgotten generation. Gen X are in the marketing sweet spot of mid-life crisis recovery, combined with the financial bump that comes with an empty nest. They are open to new products, services and experiences.
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Dec 28, 2023 | 
mediacatmagazine.co.uk | Emily Fairhead-Keen |Louise Millar |Joel Stein |Jake Richard
In Joe Keonhane’s book, The Power of Strangers, he argues that modern life is designed to minimise encounters with strangers, (noise cancelling headphones and self-checkouts, working from home and ordering anything via an app). The legions of strangers who serve our needs become little more than instruments of use, condemned to permanent strangerhood.
