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1 month ago | 
mediacat.uk | James Swift |Mike Piggott |Eaon Pritchard |Louise Antoniou
PHD’s in-depth research turned a product campaign for HSBC’s revamped Premier account into a brand-building opportunity by identifying the shared mindset of potential customers — present and future. The agency was briefed by the bank to drive fame, awareness and cut through to a premium, affluent audience; those who would be eligible for its Premier account. ‘The key ask was to feel big, get noticed, and drive stature for HSBC,’ said PHD’s media director, Johanna Finn.
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2 months ago | 
mediacat.uk | James Swift |Svilena Keane |Eaon Pritchard |Mike Piggott
Amazon’s advertising services brought in $56.2bn of revenue to the business in 2024, which equates to approximately 5% of global ad spend, if GroupM’s $1tn estimate is correct. The ecommerce company posted strong results in its Q4 2024 financial report on 6 February. Net sales rose 11% for the full year, to $638.0 billion, while net income almost doubled to reach $59.2bn.
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2 months ago | 
mediacat.uk | James Swift |Svilena Keane |Natasha Randhawa |Eaon Pritchard
Sheila Hozhabri is an executive director at MSQ’s cultural comms and PR agency, Smarts, where she handles influencer and talent relationships for brands. For the past three years, she has managed the talent for Booking.com’s Super Bowl spot, working with Melissa McCarthy, Tina Fey and, this year, Muppets. We asked Sheila about picking celebrities to front big-game commercials, the difficulties of finding stars with mass appeal, and the differences between ‘talent’ and ‘influencers’.
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2 months ago | 
mediacat.uk | James Swift |Svilena Keane |Doug Whelpdale |Eaon Pritchard
In the past week or so, two people have told me unprompted that ‘creativity is the new targeting’. I dismissed it the first time. I’d seen Meta use the slogan in an advertorial for its AI ad products, and I didn’t want to look like a rube by giving editorial space to a message that a platform is paying* to put in front of brands and agencies. After the second time, however, I started asking around, and it turns out that this mantra is fast becoming accepted practice within the industry.
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2 months ago | 
mediacat.uk | Doug Whelpdale |James Swift |Svilena Keane |Eaon Pritchard
Gavin and Stacey character Nessa’s catchphrase could easily be the title of this series of articles. What’s occurring in the world of TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven. Our friends from Wales, Essex and even Korea, can help us understand why we should look beyond audiences achieved overnight and over seven days. Most headline viewing figures have been well covered from the Christmas period.
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Jan 21, 2025 | 
mediacat.uk | Eaon Pritchard |Natasha Randhawa |Amy Ramage |Linn Frost
Just this week I noticed a campaign from an established and credible organisation in the UK that undermined its (important) message about seat-belt usage in cars. The ads featured a borderline slop Midjourney/Grok-style image of three teens in a back seat, the brand logo and a hashtag (#beltupintheback or something).
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Dec 23, 2024 | 
mediacat.uk | Eaon Pritchard
The exact origins of Misirlou are a bit murky, but it’s believed to have emerged as a kinda folk tune from the Eastern Med sometime in the early 1920s. The song’s title is Turkish and roughly translates to ‘Egyptian Girl’. The earliest known recording was made in 1927 by Theodotos Demetriades, a Greek-American musician but most of us know it from Dick Dale’s blistering 1962 proto-punk psycho-surf-abilly theme to Quentin Tarantino’s 1994 genre-redefining Pulp Fiction (1994) movie.
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Dec 12, 2024 | 
mediacatmagazine.co.uk | Eaon Pritchard
The exact origins of Misirlou are a bit murky, but it’s believed to have emerged as a kinda folk tune from the Eastern Med sometime in the early 1920s. The song’s title is Turkish and roughly translates to ‘Egyptian Girl’. The earliest known recording was made in 1927 by Theodotos Demetriades, a Greek-American musician but most of us know it from Dick Dale’s blistering 1962 proto-punk psycho-surf-abilly theme to Quentin Tarantino’s 1994 genre-redefining Pulp Fiction (1994) movie.
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Nov 26, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Lydia Martin |Eaon Pritchard |Becks Collins
Shoe Tim. Tunnel mouth. The Nutter Butter man ‘whose intentions are unknown’. For the past year or so, cookie brand Nutter Butter has been serving surreal content with disturbing visuals and distorted sounds to its followers on TikTok. Other brands are increasingly embracing what has been labelled by industry commentators as ‘unhinged’ content, too.
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Nov 21, 2024 | 
mediacatmagazine.co.uk | Harry Kinnear |Svilena Keane |Lydia Martin |Eaon Pritchard
Clients, marketers and researchers are keen to unlock the secrets of how to appeal to Gen A and Gen Z, and what that all means for established wisdom and strategy for their brands. However, is it possible they are focused on the wrong generations? The tone in reports on Gen A is often one of fear, fuelled by how un-childlike their youth appears to be, and articles carry titles such as ‘Who’s Afraid of These Gen Alpha Queens?’.
