Louise McLaren

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The Traitors: An education in biases | Opinion

2 months ago | research-live.com | Louise McLaren

This morning, amid Teams messages aligning on sample definitions, of course there was conversation about the finale of Traitors. If you didn’t watch, what stopped you? It’s fun, gripping and delightfully camp at points. I’m an unashamed mega fan of the series; it’s the only reality TV I’ve ever been motivated to follow, and I’ve gone all-in.
Obituary: Mary Goodyear | News

Oct 22, 2024 | research-live.com | Louise McLaren

Mary Goodyear was one of the leading practitioners of qualitative market research from the early days in 1965 when she and her husband, John, set up Market Behaviour Ltd (MBL) until it was ultimately sold as part of a much larger group in 1997 with offices in the Middle East, India and southeast Asia and a long list of blue-chip clients. For Mary, the success of MBL was proof that well conducted market research could make a huge contribution to marketing and so to business as a whole.
Elixirr acquires Hypothesis | News

Oct 22, 2024 | research-live.com | Louise McLaren

The acquisition will strengthen Elixirr’s research offering to clients and will complement the firm’s work in strategy, digital, data, innovation and artificial intelligence. Hypothesis, which was founded in 2000, will also help Elixirr expand its presence in the US. Maria Vallis, chief executive at Hypothesis, will join Elixirr as a partner based in Los Angeles. Vallis’ team will also join the company.
Between a rock and a hard place: Navigating instability | Opinion

Oct 22, 2024 | research-live.com | Louise McLaren

I’m that annoying person who’s forever recommending things without being asked. Well, I’m annoying in a range of respects – this is just one of them. Specifically, I find myself suggesting podcasts unbidden quite a lot at the moment. So, here we go again. Do you listen to The Imperfects? For those of us in the Western hemisphere, the Australian podcast doesn’t necessarily always have recognisable guests, but the topics in focus on each episode often provide more of a ‘way in’.
Balancing productivity and wellbeing | Opinion

Aug 20, 2024 | research-live.com | Louise McLaren

I just put a message in the wrong Teams chat. Nothing sensitive or problematic – only a tad awkward to explain. How easy is this to do though? Where’s the artificial intelligence (AI) bot that nudges you to say ‘do you really want to be talking about this topic in this thread, you slapdash character?’. I can sometimes blame tiredness (who knew 11-year-olds could disrupt your sleep?).
MFour adds DIY research tools | News

Sep 26, 2023 | research-live.com | Louise McLaren

One tool allows users to query and analyse surveys, based on data from survey responses, location data and app and web traffic. The second tool, ‘AI Survey Builder’, integrates with MFour’s mobile panel Surveys on the Go and is used to design surveys. MFour chief executive and founder Chris St. Hilaire (pictured) said the company is “removing the middleman” with the move, adding that the tools would “make it easy for anyone to collect and analyse data at a fraction of the cost”.
Rival Technologies launches AI tools for research platform | News

Sep 26, 2023 | research-live.com | Louise McLaren

The additions include artificial intelligence (AI) and large language model (LLM) tools, including AI-driven insight summaries and tone and style suggestions to help boost conversational language styles. Data visualisation has also been added to the platform, allowing users to create custom reports. Branded ‘chat skins’ that can be customised to brand specifications and branded contact cards have been added to the platform.
A sense of belonging: Industry engagement | Opinion

Sep 26, 2023 | research-live.com | Louise McLaren

A few months ago, I was sitting at an awards ceremony and one of the people at my dinner table was a new joiner to the insights sector. They asked me what advice I’d give to a someone just starting out. I’m not used to being asked that question – it triggered an immediate sense of impostor syndrome and reminded me, slightly uncomfortably, that I’ve somehow moved from being an energetic junior pushing to run projects ahead of my experience to someone that should know what they’re doing.
'Companies should put their money where their mouth is': More action needed on DEI to make real progress | News

Jul 11, 2023 | research-live.com | Liam Kay |Scott McDonald |Scott Mcdonald |Louise McLaren

UK – The market research industry has to act on pledges to increase diversity among its workforce and senior leadership if it is to make tangible progress on diversity, equity and inclusion (DEI), the Market Research Society’s (MRS’s) equality summit heard.
Tune in to the silence | Opinion

Jul 11, 2023 | research-live.com | Louise McLaren

In an age of ceaseless commentary via social media networks, Louise McLaren argues why it is important to look outside of the noise to cohorts of people whose needs are perhaps not being met. The other morning, I took a walk along the canal while having a catch up with a friend over the phone. We found ourselves getting very quickly into an honest, raw conversation about parenting, and what it looks like with kids of the age ours are at now.