Lynette Saunders

3 weeks ago | econsultancy.com | Lynette Saunders

Any business wants to remove obstacles that stand between customers and their goals on a website – whether that is completing a form, signing up for an event, or making a purchase. However, improving the rate at which customers take these actions, better known as conversions, can be challenging. Conversion rate optimisation (CRO) involves taking a strategic look at these obstacles and using data, hypothesis and continual testing to tackle them.

Jun 28, 2024 | econsultancy.com | Rose Keen |Lynette Saunders

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers:Summer sales: Competition among the major retailers sees a flurry of discounting events taking place in July, including Amazon Prime Day, Walmart Deals and Target Circle Week – even TikTok Shop is getting in on the action with Deals for You Days. Will sizzling price drops incentivise weary consumers navigating the cost of living crisis?

Mar 12, 2024 | econsultancy.com | Rose Keen |Lynette Saunders

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers:Peak season results: The holiday period saw growth and milestones, with mobile outstripping desktop for the first time in the US and the global average discount rate reaching its highest since 2020. What key takeaways can marketers glean from the results?

Feb 26, 2024 | econsultancy.com | Lynette Saunders

With the deprecation of third-party cookies entering the final phase in 2024, marketers who rely on these to measure the effectiveness of their campaigns and reach audiences are set to face a major challenge. According to Econsultancy’s Future of Marketing survey, only 8% of marketers say they are ‘fully prepared’ for the demise of third-party cookies.

Jan 24, 2024 | econsultancy.com | Lynette Saunders |Rose Keen |Ben Davis

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out:Trends that feel nostalgic, ideas that quickly became amusing tropes and came to pass slowly then quickly (the ‘year of mobile’, ‘content is king’, real-time etc.).