Econsultancy

2 weeks ago | econsultancy.com | Rebecca Sentance

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an eye on. Stories this quarter include the impact of US president Donald Trump’s proposed tariffs; reputational challenges for Meta and X; and the growing importance of closed community spaces for brands. Sign in We recommend activating Javascript in your browser.

3 weeks ago | econsultancy.com | Lynette Saunders

Any business wants to remove obstacles that stand between customers and their goals on a website – whether that is completing a form, signing up for an event, or making a purchase. However, improving the rate at which customers take these actions, better known as conversions, can be challenging. Conversion rate optimisation (CRO) involves taking a strategic look at these obstacles and using data, hypothesis and continual testing to tackle them.

1 month ago | econsultancy.com | James Smart

The high regulatory standards to which pharma companies are held pose a hurdle when it comes to using social media. In the UK, for example, the Prescription Medicines Code of Practice Authority (PMCPA) prohibits the promotion of prescription-only medicines (POMs) to the public. Many markets have similar guidelines, and even in the United States, which allows direct promotion, a ban on pharma advertising on certain channels is currently under discussion.

1 month ago | econsultancy.com | Rebecca Sentance

Folding bike brand Brompton Bicycle, now approaching its 50th anniversary, specialises in high-end bikes that last. Whether customers are shopping in a bricks and mortar outlet or online, they’re making a considered purchase of a high-quality product. However, until a few years ago, Brompton’s online experience wasn’t of the same quality as its bikes.

1 month ago | econsultancy.com | Rebecca Sentance

The promise of account-based marketing (ABM) is that it enables B2B marketers and sellers to deliver better results by targeting the most relevant people and businesses from the word ‘go’. In so doing – the theory goes – it saves time and effort that might be spent chasing the wrong prospects or casting too wide a net.