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Dec 11, 2024 | 
lifestyleandtech.co.za | Madelene Cronje
When we talk to our clients, we don’t need to do much to convince them about the enormous value of digital as a medium for tactical, low-funnel marketing campaigns. Yet we often encounter resistance and scepticism when we advocate for the power of digital versus above-the-line campaigns where the objective is to build a brand.
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Dec 11, 2024 | 
bizcommunity.com | Madelene Cronje |Danette Breitenbach |Brendan Seery |Ifeoma Jibunoh
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Curiosity is more than just a personality trait; it is a critical driver of innovation and creativity. For marketers’ curiosity is the gateway to understanding customer behaviour, preferences and emerging trends.
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Dec 9, 2024 | 
bizcommunity.com | Madelene Cronje |Karabo Ledwaba
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Optimism for business in 2025 seems to be on the rise, with two out of three (65%) marketers anticipating better trading conditions. However, expectations for marketing budgets are not as upbeat, according to The Voice of the Marketer 2025, a new report by Warc released today, based on an in-depth survey of over 1,000 marketers globally.
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Dec 6, 2024 | 
bizcommunity.com | Madelene Cronje
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MDNTV, a leading South African-based digital media platform, has been awarded the coveted title of Most Informative Online Publication<!> at the 2024 Behind The Scenes Awards (BTSAs). This prestigious honour recognises MDNTV's exceptional contribution to online journalism and its unwavering commitment to delivering accurate, engaging, and thought-provoking content to a global audience.
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Dec 5, 2024 | 
bizcommunity.com | Madelene Cronje |Paula Hulley |Karabo Ledwaba |Wendy Tembedza
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With the rapid changes in how South Africans consume their media, marketing professionals shouldn’t discount the power of digital channels, which can be just as effective in building brand awareness.
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Jul 3, 2024 | 
bizcommunity.com | Madelene Cronje |Danette Breitenbach
For over a decade, Blue Label Media has been dedicated to enriching lives and communities. Founded 13 years ago, our journey began with the humble yet impactful initiative of selling advertising on recharge airtime vouchers. At the time we arguably had the largest reach in the country with 80 million branded recharge vouchers monthly. Over the years, we have expanded our horizons, offering a diverse range of services created to touch the lives of consumers in meaningful ways.
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Jun 12, 2024 | 
bizcom.to | Madelene Cronje |Karabo Ledwaba |Wendy Tembedza |Bernadete Versfeld
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New SUV brand Jetour has recruited five inspiring South African influencers, 5FM DJ - Nic Hamman, South African actress, singer and model - Cindy Mahlangu, international eSports host and content creator, fitness fanatic and TechGirl - Samantha Wright, Durban’s Ricollin Moodley - known as the lipstick artist, and composer and lyricist - Barto Swiegers.
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Mar 15, 2024 | 
bizcommunity.com | Omar Fares |Madelene Cronje |Lindsey Schutters |Ciaran McKivergan
To assist entrepreneurs, Digify Africa, in partnership with Meta, is proud to announce the Boost Business Shower to be held on 19 March 2024 from 11am to 3.30pm. The Boost Business Shower, the brainchild of Meta Boost, a programme designed to give entrepreneurs digital marketing skills, is taking place at Maponya Mall Community Hub in Soweto. The Boost Business Shower is an innovative platform designed to empower and elevate small businesses to new heights using digital skills.
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Feb 22, 2024 | 
bizcommunity.com | Madelene Cronje |Lindsey Schutters
Aishwarya Bedessy, social media manager for Ignition Group, believes that content remains king, which is why TikTok has become a powerful marketing platform due to its natural affinity for original content. Aishwarya Bedessy, social media manager at Ignition GroupThe 1 billion+ TikTok users quickly spot content that is designed to sell them something and ignore it, preferring content that is entertaining and original.
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Feb 15, 2024 | 
retailbriefafrica.co.za | Madelene Cronje
Programmatic platforms such as Google, Meta, TikTok, and X offer you many recommendations for optimising your campaigns and customer engagements. While these machine learning-generated best practices are powerful, they are no substitute for human insight and a test-and-learn culture in unlocking the highest return on investment (ROI) from your digital marketing budget. That’s because the recommendations from the platforms are based on the general performance of all their advertisers.
