Magda Domagala

May 13, 2024 | mediacatmagazine.co.uk | Magda Domagala |Sam Collenette |Grace Gollasch |Matt Michaluk

The dynamic between fans and their idols has been shifting over the past decade — and while high profile individuals like celebrities, musicians, artists and even fictional characters still hold a lot of sway over cultural narratives, new technologies and methods of engagement are increasingly handing a large chunk of this power over to the fans. Back in the 20th century, fandom was predominantly driven by the explosion of mass media — including film, television and comics.