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Sep 5, 2024 | 
mediacatmagazine.co.uk | Sam Collenette |Matt Bennett |Lori Meakin |Glynn Jones
The #MeToo movement was a watershed cultural moment that put the concept of masculinity under intense scrutiny. In the years since, we have seen traditional male stereotypes being challenged in many areas. However, whilst the mainstream conversation appears to have moved on, that progress is by no means straightforward. With young men caught between the pressures of traditional masculinity and more progressive expectations, we are seeing movements gather momentum at each extreme.
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Aug 22, 2024 | 
mediacatmagazine.co.uk | Anita Wong |Chris Jefford |Will Poskett |Sam Collenette
(They don’t step into a bar together, don’t worry.) The answer is that all these video game brands have created , creating interconnected campaigns across multiple platforms. Whether that’s through films, comics, or collectable cards, these giants have managed to level up and expand beyond their fictional game worlds to reach new audiences and keep their current fans engaged. But that’s old news, right?
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Aug 20, 2024 | 
mediacatmagazine.co.uk | Samira Brophy |Yuliana Safari |Harriet Kingaby |Sam Collenette
Brands looking to shore up their success in the long term, or those starting out, ask the question: ‘Remix or disrupt?’. Do we build with a people-first, culture-first, product-first, shopper-first or audience-first mindset? Do we put our weight behind emotional resonance or leading-edge innovation to challenge the market? As with many business decisions, the answer is: it depends and do all of it.
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Jul 22, 2024 | 
mediacatmagazine.co.uk | Kate Knowles |Paul White |Sam Collenette |Grace Gollasch
On 22 July, the independent global creative agency Jung von Matt unveiled NERD London, an agency specialising in creating authentic connections between brands and fandom communities. With 39 offices in 11 countries, JvM has already launched NERD in other parts of the world, including Germany and Asia.
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Jun 6, 2024 | 
mediacatmagazine.co.uk | James Kirkham |Sam Collenette |Andrea Buzzi |Jennifer Kattar
More voters than ever will head to the polls as at least 64 countries take the temperatures of their respective electorate. Whether you’re worrying about the rise of the far right, or by populism, the consequences will be long lasting. With so much at stake, the use of influence is key. Yet the media mix today is convoluted, and highly nuanced — perfectly mirroring the very audience it is intended to sway.
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May 28, 2024 | 
mediacatmagazine.co.uk | Laura Holliday |Sam Collenette |Becks Collins |Will Williams
Speaking the language of internet culture is crucial for any brand — something we’re all, hopefully, well aware of in today’s late-stage social media era. But something you might not know is that in 2020, the global meme industry was valued at an inconceivable $2.3 billion dollars, and this figure is projected to almost triple by 2025. Or, that businesses who use memes in their marketing are 60% more likely to land sales than those who opt for traditional graphics.
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May 13, 2024 | 
mediacatmagazine.co.uk | Matt Bennett |Olivia Wedderburn |Giles Lury |Sam Collenette
Stop me if you’ve heard this one before. A brand has a message wrapped in its big ad. It’s about hope or being together. It’s powerful and strives to bring a tear to the eye. It makes you think. It’s worthy and has purpose. And it’s dull. F*cking dull. An example? Gillette’s latest effort is the bland leading the bland. It looks like a collection of boring stock videos to a pretty meh soundtrack.
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May 13, 2024 | 
mediacatmagazine.co.uk | Magda Domagala |Sam Collenette |Grace Gollasch |Matt Michaluk
The dynamic between fans and their idols has been shifting over the past decade — and while high profile individuals like celebrities, musicians, artists and even fictional characters still hold a lot of sway over cultural narratives, new technologies and methods of engagement are increasingly handing a large chunk of this power over to the fans. Back in the 20th century, fandom was predominantly driven by the explosion of mass media — including film, television and comics.
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May 9, 2024 | 
mediacatmagazine.co.uk | Paul White |Sam Collenette |Kate Knowles |Imogen Kemp-Hunt
As strategists, creatives and people working in media and advertising, we’re naturally drawn to the edges – where interesting things happen. Our own knowledge of the media landscape makes us seek out the unusual, the weird or the new — but recent research we’ve undertaken at BAMM has shown that the mainstream, is very much still the mainstream.
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Apr 30, 2024 | 
mediacatmagazine.co.uk | Melissa Smith |Gary Carruthers |Becca Shanks |Sam Collenette
It’s the way a company acts, not what it says, that really draws people to it. That’s not just true of household brands, but employer brands, too. Having worked in agency recruitment for the past 13 years, we see that through our candidates day in, day out. Research also backs it up — 65% of people say a brand’s CEO and employees influence their decision to engage. Transitioning to 100% employee ownership at The Industry Club cemented everything we stood for as a brand.
