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May 2, 2024 | 
dentaltown.com | Manor Haas |Sanjukta Mohanta |William Jacobson |Nareg Apelian
Podcast Episode #481: The Journey to Free For Life – Dr. Cindy Rider & Scott Densmore
Episode #481: Dentist Freedom Blueprint Podcast
The Journey to Free For Life – Dr. Cindy Rider & Scott Densmore
Today, we have the privilege of hearing from two of our Freedom Founders members, Dr. Cindy Rider and Scott Densmore. They join us to talk about their journey to financial freedom and how prioritizing family, quality time, and their pursuit of purpose motivated them along the way.
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Apr 24, 2024 | 
dentaltown.com | John Heimke |Manor Haas |Howard Farran |Robin Henderson
In today's digital age, establishing a robust online presence is vital for any growing practice, and a significant component of this presence revolves around patient reviews. Studies show that a staggering 84 percent of individuals rely on online reviews to inform their decisions, making these testimonials powerful influencers that can either catapult or hinder your business's success. Given this reality, it's imperative for dental practices to strategize on how to garner more positive reviews.
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Apr 5, 2024 | 
dentaltown.com | Manor Haas |Elizabeth DiBona |David Sherberg |Sam Mittelsteadt
Have you encountered individuals who find it challenging to admit their mistakes? Whether driven by fear of consequences or a reluctance to accept fallibility, this failure to apologize poses a significant obstacle to business development.
Acknowledging errors is inherently difficult; nevertheless, it epitomizes a vital trait for any employee or individual: unwavering integrity.
Integrity serves as the cornerstone of genuine progress and triumph.
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Mar 12, 2024 | 
dentaltown.com | Nareg Apelian |Manor Haas |Howard Farran |Giacomo Tarquini
Hey there, Grace Rizza here, CEO of Identity Dental Marketing, delving into the ever-changing world of online advertising, particularly Google Ads. Remember when we could spy on our competitors' ad budgets for valuable insights? Well, those days are gone. Google has yanked that feature, leaving us clueless about what our rivals are spending each month.
But why the change? It's not exactly a surprise if you've been keeping tabs on Google's recent maneuvers.
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Mar 11, 2024 | 
dentaltown.com | John Nosti |Manor Haas |Rooz Khosravi |Elizabeth DiBona
Navigating through challenging conversations can often feel like traversing a minefield, be it addressing patient concerns, managing staff dynamics, or confronting issues with higher-ups. In this blog post, we delve into a straightforward yet powerful three-step approach to turn even the most volatile discussions into opportunities for progress and understanding.
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Feb 14, 2024 | 
dentaltown.com | Nareg Apelian |Manor Haas |Howard Farran |Joe Whitehouse
Direct mail remains a valuable tool for introducing new businesses or promoting new services, typically yielding approximately three new patients for every 5,000 mail pieces initially. However, its effectiveness diminishes after about five to six mailings. The success of direct mail often hinges on coupling it with compelling offers.
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Feb 8, 2024 | 
dentaltown.com | Manor Haas |Casey Bull |Elizabeth DiBona |Joe Whitehouse
LinkedIn Advertising presents an excellent opportunity for healthcare professionals, particularly those targeting local patient populations within areas heavily populated by corporate professionals. This platform primarily attracts salespersons, recruiters, and individuals seeking professional networking opportunities for career advancement. However, its effectiveness may vary depending on the target demographic.
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Feb 7, 2024 | 
dentaltown.com | Nareg Apelian |Manor Haas |Casey Bull |Thomas Giacobbi
For years, there has been a prevailing belief within the dental profession that marketing has no place in dentistry. Regrettably, in my opinion, the marketing industry has done little to dispel this myth.
For some practitioners, the reluctance to embrace marketing stems from concerns about added stress or time constraints.
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Feb 6, 2024 | 
dentaltown.com | Manor Haas |Howard Goldstein |Joe Whitehouse |Sam Mittelsteadt
In today's digital era, online reviews wield significant influence in healthcare. Research indicates that 94% of patients utilize online reviews to evaluate providers, with 72% relying on them to choose new healthcare professionals. Despite a majority of positive reviews, a handful of negative comments can cast doubts among potential patients, and their personal impact can be profound.
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Feb 2, 2024 | 
dentaltown.com | Nareg Apelian |Manor Haas |David Sherberg |Jeanette MacLean
For dentists and dental office managers, the task of effectively managing patient interactions and promoting their services can be quite challenging. Fortunately, email marketing has emerged as a valuable tool that can address these challenges with precision and efficiency. In particular, the implementation of a drip email campaign can revolutionize the way dental practices communicate with their target audience, delivering the right message at the right time.
