Mark Ricketts

May 5, 2024 | hotelexecutive.com | Jennifer Nagy President |Jennifer Nagy |Cara Silletto |Mark Ricketts

Based on my 16+ years of experience in the hospitality industry, the press release is one of the least effective public relations tools, and marketers should be using other more effective ways to share their news and secure coverage by media outlets. Top journalists receive hundreds - if not thousands - of press releases by email every day, many of which don't offer any newsworthy Information; given that, how many of those hundreds of press releases are read by journalists from start to finish?