Jennifer Nagy

Toronto

Freelance Writer at Freelance

PR pro at JLNPR Inc. Blogger for @HuffPostBiz, @HuffPostDivorce, & @ehotelier. Boss Bitch @ BintikBintik. Divorce & relationship expert. Wino. Fiery redhead.

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Articles

Influencer Marketing 101: B2B Edition

2 months ago | hospitalitynet.org | Jennifer Nagy

If you’ve been working in any B2C industry for the past 10 years, you’ve now heard the term “influencer marketing” (and probably rolled your eyes) more times than you can count. The number of online influencers in every B2C industry, in every corner of the world, has skyrocketed - especially post-COVID, as more people started looking for ways to earn income remotely.
Influencer Marketing 101: B2B Edition

2 months ago | hotelexecutive.com | Jennifer Nagy

If you’ve been working in any B2C industry for the past 10 years, you’ve now heard the term “influencer marketing” (and probably rolled your eyes) more times than you can count. The number of online influencers in every B2C industry, in every corner of the world, has skyrocketed - especially post-COVID, as more people started looking for ways to earn income remotely.
Trustonomics: the Currency of Success in the Hospitality Tech Industry

Dec 1, 2024 | hospitalitynet.org | Jennifer Nagy

Especially in today’s increasingly competitive hospitality technology market, trust and credibility is one of the most important factors in ensuring profitability over the long term.
Trustonomics: the Currency of Success in the Hospitality Tech Industry

Nov 24, 2024 | hotelexecutive.com | Jennifer Nagy

Especially in today’s increasingly competitive hospitality technology market, trust and credibility is one of the most important factors in ensuring profitability over the long term.
The Best Marketing Tactic for Hotel Tech Vendors to Drive B2B Sales Leads, More Quickly

Sep 26, 2024 | hospitalitynet.org | Jennifer Nagy

As everyone who works in sales or marketing in the hospitality technology industry knows, the eternal struggle is figuring out how to differentiate yourself from the crowds of competing tech vendors, while driving as many potential sales leads as possible. As consumers’ buying preferences and the overall market changes, so does the efficacy of traditional B2B lead generation marketing activities.
The Best Marketing Tactic for Hotel Tech Vendors to Drive B2B Sales Leads, More Quickly

Sep 22, 2024 | hotelexecutive.com | Jennifer Nagy

As everyone who works in sales or marketing in the hospitality technology industry knows, the eternal struggle is figuring out how to differentiate yourself from the crowds of competing tech vendors, while driving as many potential sales leads as possible. As consumers’ buying preferences and the overall market changes, so does the efficacy of traditional B2B lead generation marketing activities.
Are Journalists Ghosting You? Try These 2 Ways to Secure More Media Coverage

May 7, 2024 | hospitalitynet.org | Jennifer Nagy

Based on my 16+ years of experience in the hospitality industry, the press release is one of the least effective public relations tools, and marketers should be using other more effective ways to share their news and secure coverage by media outlets. Top journalists receive hundreds - if not thousands - of press releases by email every day, many of which don't offer any newsworthy Information; given that, how many of those hundreds of press releases are read by journalists from start to finish?
Are Journalists Ghosting You? Try These 2 Ways to Secure More Media Coverage

May 5, 2024 | hotelexecutive.com | Jennifer Nagy President |Jennifer Nagy |Cara Silletto |Mark Ricketts

Based on my 16+ years of experience in the hospitality industry, the press release is one of the least effective public relations tools, and marketers should be using other more effective ways to share their news and secure coverage by media outlets. Top journalists receive hundreds - if not thousands - of press releases by email every day, many of which don't offer any newsworthy Information; given that, how many of those hundreds of press releases are read by journalists from start to finish?
Hyper-Personalization: the Future of Hotel Marketing

Feb 8, 2024 | hospitalitynet.org | Jennifer Nagy

Modern consumers expect personalized experiences in many aspects of their lives - from online shopping to streaming services - making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay.
Hyper-Personalization: the Future of Hotel Marketing

Feb 4, 2024 | hotelexecutive.com | Jennifer Nagy President |Jennifer Nagy |Wendy Stevens |Steve Turk

FOCUS: SAVE SHARE TEXT SIZE PRINT COMMENT PDF Modern consumers expect personalized experiences in many aspects of their lives - from online shopping to streaming services - making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay.