Martin Reeves

San Francisco

Chairman of @BCGHenderson Institute. Author of The Imagination Machine (2021, HBP), Your Strategy Needs A Strategy and @TEDTalks speaker.

Articles

Corporate sustainability is in crisis. What should companies do now?

1 week ago | illuminem.com | Georg Kell |Martin Reeves |Helena Fox

After much progress over the last two decades, corporate sustainability is at a crossroads. A shifting political landscape — intensifying rivalry between nations, increasing social polarization, and a populist backlash against sustainability efforts — is radically redefining the conditions under which corporations must survive and thrive. Some prominent companies have quietly watered down their ambitions while others are already back-pedaling.
AI Is Using Your Likes to Get Inside Your Head

2 weeks ago | technewstube.com | Martin Reeves |Bob Goodson

Tech News Tube is a real time news feed of the latest technology news headlines.Follow all of the top tech sites in one place, on the web or your mobile device.
Understanding the Global Macroeconomic Impacts of Trump's Tariffs

1 month ago | hbr.org | Martin Reeves

By On April 2, President Trump followed through on campaign promises to steeply hike tariffs on U.S. trading partners, taking the average effective tariff rate to around 23%, a near 10-fold increase of the rate last year. As sharp and severe selloffs in financial markets underline the global scope and radical uncertainty of this move, executives are racing to build an understanding of the global economic impact.
Kosli Raises $10 Million from Deutsche Bank and Heavybit to Transform Software Delivery Governance for Financial Services

1 month ago | ffnews.com | Lauren Towner |Martin Reeves |Mike Long

Kosli, a leading provider of automated governance solutions for software delivery, has raised $10 million in Series A funding led by Deutsche Bank’s Corporate Venture Capital (CVC) group and Heavybit. Defined Capital and Transpose Platform joined along with a number of angel investors. Kosli Enterprise also launched today with new features for financial services businesses, including support for large user bases, change management automation, and audit evidence generation.
Navigating the Economy Amid Deliberate Policy Uncertainty

2 months ago | bcghendersoninstitute.com | Paul Swartz |Philipp Carlsson-Szlezak |Martin Reeves

This research was published on March 14, 2025Sinking consumer sentiment, wobbly financial markets, and a scattering of disappointing macroeconomic data are stoking fears of a U.S. recession. Even President Trump, saying he “hate(s) to predict things like that,” did not push back when recently asked by Fox News’ Maria Bartiromo whether he expects a recession this year.
Navigating the Economy Amid Deliberate Policy Uncertainty

2 months ago | hbr.org | Martin Reeves

Navigating the Economy Amid Deliberate Policy UncertaintyMarch 14, 2025Sinking consumer sentiment, wobbly financial markets, and a scattering of disappointing macroeconomic data are stoking fears of a U.S. recession. Even President Trump, saying he “hate(s) to predict things like that,” did not push back when recently asked by Fox News’ Maria Bartiromo whether he expects a recession this year.
When AI Gets a Board Seat

2 months ago | bcghendersoninstitute.com | Tania Lekhraj |Christian Stadler |Martin Reeves

In his short story “The Evitable Conflict,” published 75 years ago, sci-fi writer Isaac Asimov described how machines might run entire industries. Today, there is mounting evidence that AI can outperform humans on many individual cognitive tasks. An experiment by a team from Cambridge University suggests that large language models (LLMs) can outperform humans in most tasks including product design, cost control, and market intelligence.
When AI Gets a Board Seat

2 months ago | hbr.org | Martin Reeves

When AI Gets a Board SeatMarch 12, 2025In his short story “The Evitable Conflict,” published 75 years ago, sci-fi writer Isaac Asimov described how machines might run entire industries. Today, there is mounting evidence that AI can outperform humans on many individual cognitive tasks. An experiment by a team from Cambridge University suggests that large language models (LLMs) can outperform humans in most tasks including product design, cost control, and market intelligence.
How to Strategize in an Out-of-Control World

2 months ago | mitsloanme.com | Adam Job |Nikolaus Lang |Ulrich Pidun |Martin Reeves

Topics Subscribe Share During the past few years, company strategies have been disrupted repeatedly by major shocks like the COVID-19 pandemic, the outbreak of war in Ukraine and the Middle East, and breakthroughs in generative AI. In the first months of 2025, a stream of political surprises has been impacting company agendas — and further upheavals seem likely.
How to Strategize in an Out-of-Control World

2 months ago | sloanreview.mit.edu | Adam Job |Nikolaus Lang |Ulrich Pidun |Martin Reeves

Carolyn Geason-Beissel/MIT SMR | Getty ImagesDuring the past few years, company strategies have been disrupted repeatedly by major shocks like the COVID-19 pandemic, the outbreak of war in Ukraine and the Middle East, and breakthroughs in generative AI. In the first months of 2025, a stream of political surprises has been impacting company agendas — and further upheavals seem likely.