Martin Reeves

San Francisco

Chairman of @BCGHenderson Institute. Author of The Imagination Machine (2021, HBP), Your Strategy Needs A Strategy and @TEDTalks speaker.

Articles

Understanding the Global Macroeconomic Impacts of Trump's Tariffs

2 weeks ago | hbr.org | Martin Reeves

By On April 2, President Trump followed through on campaign promises to steeply hike tariffs on U.S. trading partners, taking the average effective tariff rate to around 23%, a near 10-fold increase of the rate last year. As sharp and severe selloffs in financial markets underline the global scope and radical uncertainty of this move, executives are racing to build an understanding of the global economic impact.
Kosli Raises $10 Million from Deutsche Bank and Heavybit to Transform Software Delivery Governance for Financial Services

1 month ago | ffnews.com | Lauren Towner |Martin Reeves |Mike Long

Kosli, a leading provider of automated governance solutions for software delivery, has raised $10 million in Series A funding led by Deutsche Bank’s Corporate Venture Capital (CVC) group and Heavybit. Defined Capital and Transpose Platform joined along with a number of angel investors. Kosli Enterprise also launched today with new features for financial services businesses, including support for large user bases, change management automation, and audit evidence generation.
Navigating the Economy Amid Deliberate Policy Uncertainty

1 month ago | bcghendersoninstitute.com | Paul Swartz |Philipp Carlsson-Szlezak |Martin Reeves

This research was published on March 14, 2025Sinking consumer sentiment, wobbly financial markets, and a scattering of disappointing macroeconomic data are stoking fears of a U.S. recession. Even President Trump, saying he “hate(s) to predict things like that,” did not push back when recently asked by Fox News’ Maria Bartiromo whether he expects a recession this year.
Navigating the Economy Amid Deliberate Policy Uncertainty

1 month ago | hbr.org | Martin Reeves

Navigating the Economy Amid Deliberate Policy UncertaintyMarch 14, 2025Sinking consumer sentiment, wobbly financial markets, and a scattering of disappointing macroeconomic data are stoking fears of a U.S. recession. Even President Trump, saying he “hate(s) to predict things like that,” did not push back when recently asked by Fox News’ Maria Bartiromo whether he expects a recession this year.
When AI Gets a Board Seat

1 month ago | bcghendersoninstitute.com | Tania Lekhraj |Christian Stadler |Martin Reeves

In his short story “The Evitable Conflict,” published 75 years ago, sci-fi writer Isaac Asimov described how machines might run entire industries. Today, there is mounting evidence that AI can outperform humans on many individual cognitive tasks. An experiment by a team from Cambridge University suggests that large language models (LLMs) can outperform humans in most tasks including product design, cost control, and market intelligence.
When AI Gets a Board Seat

1 month ago | hbr.org | Martin Reeves

When AI Gets a Board SeatMarch 12, 2025In his short story “The Evitable Conflict,” published 75 years ago, sci-fi writer Isaac Asimov described how machines might run entire industries. Today, there is mounting evidence that AI can outperform humans on many individual cognitive tasks. An experiment by a team from Cambridge University suggests that large language models (LLMs) can outperform humans in most tasks including product design, cost control, and market intelligence.
How to Strategize in an Out-of-Control World

1 month ago | mitsloanme.com | Adam Job |Nikolaus Lang |Ulrich Pidun |Martin Reeves

Topics Subscribe Share During the past few years, company strategies have been disrupted repeatedly by major shocks like the COVID-19 pandemic, the outbreak of war in Ukraine and the Middle East, and breakthroughs in generative AI. In the first months of 2025, a stream of political surprises has been impacting company agendas — and further upheavals seem likely.
How to Strategize in an Out-of-Control World

1 month ago | sloanreview.mit.edu | Adam Job |Nikolaus Lang |Ulrich Pidun |Martin Reeves

Carolyn Geason-Beissel/MIT SMR | Getty ImagesDuring the past few years, company strategies have been disrupted repeatedly by major shocks like the COVID-19 pandemic, the outbreak of war in Ukraine and the Middle East, and breakthroughs in generative AI. In the first months of 2025, a stream of political surprises has been impacting company agendas — and further upheavals seem likely.
What the Fragility of Democracy Means for Corporations - a Meeting of Minds

2 months ago | bcghendersoninstitute.com | Tania Lekhraj |Martin Reeves |Simon Levin |Adam Job

In 2024, eight of the ten most populous countries in the world held general elections.
The Value of Being a Curious CEO

Oct 1, 2024 | bcghendersoninstitute.com | Tania Lekhraj |Martin Reeves |Tiger Tyagarajan

We have all been inspired by the relentless curiosity of toddlers repeatedly asking “why” in their quest to learn. Curiosity is no less valuable in business. Yet CEOs frequently bemoan the reluctance of their organizations to embrace new questions, perspectives, and paths. But what exactly is curiosity? Why is it especially crucial to companies today? And what can leaders do to cultivate it? What is curiosity in business?