Lavanya Jindal

Jun 28, 2024 | idc.com | Lavanya Jindal |MaryAnn Holder-Browne

target audience: TECH BUYER  Publication date: Jun 2024 - Document type: IDC Perspective - Doc  Document number: # AP50959424 Content Table of Contents (8 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Jun 7, 2024 | blogs.idc.com | Lavanya Jindal

In this era of AI everywhere, one thing is clear: GenAI is not just another technological advancement. It is significantly impacting many aspects of enterprises – and experiences are a huge component of this. GenAI is truly becoming a game changer in terms of the unprecedented level of hyper personalization it brings to the table. Imagine a situation where you, as a customer, are ordering groceries online.

May 31, 2024 | idc.com | Supriya Deka |Daniel-Zoe Jimenez |Lavanya Jindal

target audience: TECH SUPPLIER  Publication date: May 2024 - Document type: Market Analysis Perspective - Doc  Document number: # AP52150724 Content 22 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

May 31, 2024 | idc.com | Lavanya Jindal |Daniel-Zoe Jimenez

target audience: TECH SUPPLIER  Publication date: May 2024 - Document type: Market Share - Doc  Document number: # AP50959324 Content Table of Contents (10 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

May 7, 2024 | idc.com | Alan Webber |Melinda-Carol Ballou |Roger Beharry Lall |Douglas Hayward |Ornella Urso |Lavanya Jindal | +4 more

This IDC Perspective is a collaborative effort that highlights many of the key announcements, topics, and themes from Adobe's 2024 Summit event. "As expected, the primary topic at Adobe's 2024 Summit was GenAI," said Alan Webber, program vice president, Digital Platforms and Ecosystems at IDC. "But there was so much more on how AI is shifting the whole customer engagement and customer experience landscape, including in advertising, marketing, content creation, services, and so forth."