Matt Albasi

Philadelphia

Data Journalist at Muck Rack Blog

Data Journalist @ Muck Rack || Philly

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Articles

Hello! Your Tuesday Daily PR Brief has arrived - March 25, 2025

1 month ago | dailyprbrief.com | Matt Albasi |Frank Strong |Casey Weldon |Justin Hall

Read some of today's best PR and Comms industry news clips: New report: The State of Work-Life Balance in Journalism 2025 (Muck Rack - March 25, 2025) TV Producers Just Revealed What They Really Want from PR (CommPRO - March 24, 2025) The surprising reason marketing leaders get fired (Sword and the Script - March 25, 2025) Trade associations: PR's secret weapon during tariff battle (PR Daily - March 25, 2025) 5 Key Takeaways from Muck Rack's State of AI in PR Report (PRNEWS - March 24, 2025)...
TGIF! Dive into today's Daily PR Brief - January 17, 2025

Jan 17, 2025 | dailyprbrief.com | Matt Albasi |Eleanor Hawkins |Jessica Ross

Read some of today's best PR and Comms industry news clips:New report: The State of AI in PR 2025 (Muck Rack - January 16, 2025)PR professionals have tripled AI use since 2023 (Axios - January 16, 2025)Crisis Communications in a Shifting Political Landscape (O'Dwyer's - January 16, 2025)PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries (PRNEWS - January 16, 2025)How is New Technology Changing the Communication Landscape?
How journalists use social media in 2024

Apr 30, 2024 | muckrack.com | Matt Albasi

Social media is an indispensable tool for journalists, shaping how news is both produced and shared. The role of platforms like X/Twitter, Facebook, and LinkedIn goes beyond networking; they are important channels for information gathering, story promotion and audience engagement. Let's delve deeper into how journalists are using social media in 2024 by looking at data from Muck Rack’s 2024 State of Journalism survey .
How to pitch healthcare journalists

Apr 25, 2024 | muckrack.com | Matt Albasi

Muck Rack’s State of Journalism report is a great place to learn about the overall journalism trends that impact the industry and influence the PR world. Today, we will dig deeper into the data and share insights from journalists specifically who cover healthcare to better understand how this group works and how to best pitch them. Healthcare journalists – people who said their primary or secondary beat is healthcare in our State of Journalism survey – are a unique bunch.
Journalism and AI predictions for 2024 from Muck Rack’s data journalist, Matt Albasi

Apr 24, 2024 | muckrack.com | Matt Albasi

Despite challenges and uncertainties, the journalism industry remains resilient in 2024. Watch the video interview below with Matt Albasi, data journalist at Muck Rack, as he discusses his industry predictions and his take on AI in journalism in 2024. For me, one of the most important elements of data journalism is people. Once you can analyze the trend or the, whatever the data is you’re looking at, you can analyze it.
The top 10 cannabis journalists in 2024

Apr 18, 2024 | muckrack.com | Matt Albasi

Here at Muck Rack, we love data. We bring you stats around trending stories, and we release several surveys featuring insights about how PR professionals and journalists work and interact with one another. We dug through our data to find the most popular cannabis journalists to update our list from 2022. Take a look below to see which cannabis journalists are receiving the most views on Muck Rack.
How to pitch technology journalists

Apr 11, 2024 | muckrack.com | Matt Albasi

Muck Rack’s State of Journalism report is a great place to learn about the overall journalism trends that impact the industry and influence the PR world. Today, we will dig deeper into the data and share insights from journalists specifically who cover technology to better understand how this group works and how to best pitch them. Tech journalists—people who said their primary or secondary beat is technology in our State of Journalism survey—are a unique bunch.
New report: The State of Journalism 2024

Mar 12, 2024 | muckrack.com | Matt Albasi

Today, Muck Rack published the State of Journalism 2024 report to better understand the journalism industry. We partnered with International Journalists’ Network, Society of Professional Journalists and others to survey 1,000+ journalists. See some important findings from the report below and get the full report here . Twenty-eight percent of journalists are using generative AI in their workflows. However, compared to PR pros, the journalism industry is split on this technology.
What PR pros need to know about pitching climate reporters

Feb 1, 2024 | muckrack.com | Matt Albasi

Climate reporting tends to be all doom and gloom, but does it have to be? That’s one of the questions Jen Johnson and Jon Amar, both Climatebase fellows, want to answer with their new report “Flipping the Script: Unlocking Hopeful Climate Stories,” which offers a compelling case for shifting the narrative towards stories of climate progress. Climate change has been getting more coverage in the media recently.
Most popular freelance journalists in 2024

Jan 25, 2024 | muckrack.com | Matt Albasi

Freelance writers have always been an underpinning of the journalism industry. In today’s era of media layoffs and shrinking staff, more and more journalists are making the switch. Many on this list cover topics like culture, food and travel, which paints a pretty idyllic picture of life as a freelancer. Read on for the most viewed freelance journalists on Muck Rack based on profile views.