Matteo Ceurvels

6 days ago | emarketer.com | Matteo Ceurvels

Multi-industry players have the power to redefine the future of commerce media advertising. Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers—offering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.

Nov 26, 2024 | emarketer.com | Matteo Ceurvels

Latin America Retail Ecommerce and Digital Buyer Trends in 2024moreLatin America’s ecommerce landscape is incredibly nuanced, shaped by the unique market dynamics of its major economies. Argentina, Brazil, Chile, Colombia, Mexico, and Peru will each contribute distinctively to the region’s overall growth outlook. They reflect a diverse tapestry of consumer behaviors, varying stages of digital adoption, economic recovery, and the impact of leading ecommerce players in each market.

Jul 3, 2024 | emarketer.com | Matteo Ceurvels

The forecast: An early market mover, Mercado Libre is beating Amazon at its own game in Latin America. Launched in Q2 2009 as Mercado Libre Publicidad, then rebranded to Mercado Ads in September 2020, the regional ecommerce giant managed to gain a significant edge over Amazon in Latin America through years of multibillion-dollar investments into fortifying its retail flywheel.

Dec 4, 2023 | insiderintelligence.com | Matteo Ceurvels

More than half of Latin America’s population ages 14 and older—or 264.8 million people—will make at least one digital purchase this year, per our forecast. Our regional flash survey delves deeper into consumers’ evolving online product research habits and attitudes toward sponsored product ads. The findings can help marketers better reach shoppers as competition for household budgets intensifies. Key Question: How are consumers’ product research behaviors changing, and how should marketers respond?

Jul 26, 2023 | insiderintelligence.com | Matteo Ceurvels

Last year, retail ecommerce sales growth in Latin America failed to outpace inflation for the first time since we began tracking the region in 2009. Despite high inflation and sluggish economic activity, we expect digital sales growth this year in several key markets we forecast. Key Question: What’s the outlook for retail and ecommerce sales in Latin America this year and beyond, and how will macroeconomic conditions affect consumer spending at the country level?