Paul Briggs

4 weeks ago | emarketer.com | Paul Briggs

If US tariffs on goods and services imported from Canada are rolled out broadly and maintained, immediate changes will be seen in our forecasts for retail sales, ecommerce sales, and cross-border buying. Still, the on-again-off-again trade decisions leave much uncertainty at this stage. In the medium term, we expect our ad spending figures to be lower, based on broader macroeconomic declines resulting from the tariffs.

1 month ago | emarketer.com | Paul Briggs

Canada’s trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

2 months ago | emarketer.com | Paul Briggs

Retail media will account for about 1 in 5 digital ad dollars this year. That’s about double the share it held in 2020. We expect it to surpass the one-quarter mark by 2028. Retail media ad spending growth in 2025 (19.7%) will be more than double the growth in digital ad spending (8.8%). Over the five-year span leading to 2028, we forecast a 134% gain in the channel overall. A rapid expansion in ad inventory is helping fuel growth.

Oct 31, 2024 | emarketer.com | Paul Briggs

Time spent with media across digital and traditional formats peaked last year. The 2024 GMI results showed a plateauing of consumption in the 11 media formats measured. Globally, time spent with media had slight declines across the board in 2024 (the only exception was mobile, which was flat). Most of the annual percentage declines in major categories were in the single digits, which doesn’t materially change the calculus for media mix planning and budget allocations.

Sep 13, 2024 | hoerzu.at | Steven T. Seagle |Paul Briggs |Daniel Gerson |Jordan Roberts |Robert Baird |Duncan Rouleau

» Cool und witzig: ein Spektakel mit Gefühl «BeschreibungHiro Hamada liebt Roboter über alles. Der technikbegeisterte Junge ist so verrückt nach ihnen, dass er als Experte in diesem Bereich in ganz San Fransokyo bekannt ist. Auch sein bester Freund ist ein Roboter - und wer glaubt, die hätten kein Herz, der kennt Baymax noch nicht! Der sieht nicht nur aus wie ein Marshmallow, sondern ist auch mindestens genauso süß.