Mavis Liew

3 weeks ago | forrester.com | Mavis Liew

Ranging from cultural nuances, generational shifts, and the rise of AI, business buying in Asia Pacific (APAC) is evolving rapidly. APAC is one of the most dynamic and diverse regions in the world and that complexity is reflected in its B2B buying landscape. If you’re a marketer or seller operating in this region, understanding these changes is critical to staying competitive. What can you do about these key trends that are shaping the B2B landscape in APAC?

Sep 2, 2024 | forrester.com | Meng Liu |Mavis Liew

The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific (APAC) and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market. Some forward-looking merchant payment providers are already investing in quantum-safe security to protect payments in the coming quantum era.

Aug 28, 2024 | forrester.com | Mavis Liew |Paul Ferron |Frederic Giron

The B2B revenue process is under siege. Changing buying behaviors are making traditional ways of marketing irrelevant. The buyer journey is now complex and focuses a lot on self-research. The overreliance on lead generation metrics is obscuring the bigger picture of revenue impact. With marketers still focusing primarily on driving new logo pipeline and acquisition, they are missing the other 61% of revenue opportunities made up by their customer base.

Jul 11, 2023 | forrester.com | Paul Ferron |Mavis Liew

Jul 11, 2023 | forrester.com | Mavis Liew