Mavis Liew
Principal Analyst at Forrester Research
Lover of books, pretty paper and my beautiful family. Loving life with God in the center. And of course, #chocolate.
Articles
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Sep 2, 2024 |
forrester.com | Meng Liu |Mavis Liew
The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific (APAC) and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market. Some forward-looking merchant payment providers are already investing in quantum-safe security to protect payments in the coming quantum era.
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Aug 28, 2024 |
forrester.com | Mavis Liew |Paul Ferron |Frederic Giron
The B2B revenue process is under siege. Changing buying behaviors are making traditional ways of marketing irrelevant. The buyer journey is now complex and focuses a lot on self-research. The overreliance on lead generation metrics is obscuring the bigger picture of revenue impact. With marketers still focusing primarily on driving new logo pipeline and acquisition, they are missing the other 61% of revenue opportunities made up by their customer base.
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Jul 11, 2023 |
forrester.com | Paul Ferron |Mavis Liew
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Jul 11, 2023 |
forrester.com | Mavis Liew
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Jun 21, 2023 |
forrester.com | Mavis Liew |Phyllis Davidson
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And it's a wrap at the APAC #SDSummit 2019! https://t.co/17LoTh6YH1
Loving this presentation.
RT @PeterOstrow: @gcanare and @mavis_liew have anything but generic guidance for #sales and #marketing alignment at #SDSummit https://t.co…