Phyllis Davidson
VP, Principal Analyst at Forrester Research
VP, Principal Analyst at Forrester covering content strategy and operations
Articles
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2 weeks ago |
forrester.com | Phyllis Davidson |Matthew Selheimer |Naomi Marr
B2B campaigns are tough to execute. We work with many skilled, experienced marketers who still struggle to balance competing objectives for their company, customer needs, and the costs to create and promote programs. That’s why we hosted our first “Become the Ultimate Campaign Tycoon” workshop at the B2B Summit in Phoenix on April 1st – but it won’t be the last time.
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3 weeks ago |
forrester.com | Rick Parrish |Phyllis Davidson |Joana de Quintanilha
As a former US federal employee, I’m a customer of two financial services companies that focus on current and former feds. Within the past couple of months – as millions of federal employees have been subject to on-again, off-again layoffs – these companies have emailed their customers with essentially the same message. It goes something like this:We know that in these uncertain times you’re worried about your finances.
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3 weeks ago |
forrester.com | Phyllis Davidson |Christina Schmitt |Dipanjan Chatterjee
I’ve had the privilege to take over Digital Asset Management (DAM) system research from my Forrester colleague, Chuck Gahun this year, which means I’ve spent the last 60 days immersed, receiving briefings from several dozen vendors, attending events including the Henry Stewart DAM conference in Los Angeles, and getting the scoop on content supply chain at Adobe Summit.
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Jan 12, 2025 |
forrester.com | Leslie Joseph |Phyllis Davidson |Ted Schadler
Jensen Huang says AI agents are a ‘multi-trillion-dollar opportunity’. Mark Benioff thinks agents represent ‘what AI was meant to be’. And Satya Nadella thinks SaaS is dead. It’s 2025, and agents are the only game in town (or so it would seem). The tech industry adores its buzzwords, and ‘AI agents’ might be the buzziest of them all! While a few vendor platforms are genuinely building agentic features into their roadmaps, others are merely ‘agent washing’.
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Jan 10, 2025 |
forrester.com | Chiara De Gasperin |Phyllis Davidson |Meng Liu
Not long ago, we predicted that 2025 would be another year of customer experience (CX) mediocrity. However, this rather gloomy outlook is also an opportunity for bold leaders keen to buck the trend. Many will aim to do so by doubling-down on digital experiences.
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This year at @Forrester’s #ForrB2BSummit in Austin June 5-7, I'll share an approach to #content measurement every marketer should add to their analysis approach: looking at what content is truly impacting sales. Please join me! https://t.co/8GM3cB9jwJ https://t.co/hD42hliSk3
When times are tough, the tough share more #b2b content! Please join @peterostrow and me at the Forrester B2B Summit 2023 in Austin for our session on June 5th on #sales #content purgatory - we will share best practices for enabling and empowering #salest…https://t.co/E3SKvdYEb9
To get your game on in B2B content, you'll have to experiment. I write about this in my blog and talk about it in research. Lot's of discussion on #b2bcontent at Forrester's upcoming #forrb2bsummit 2023 with content topics across a…https://t.co/Qhpi4fAr4Q https://t.co/hYlyItPyYw